Category Archives: Marketing

Zoomr Mark III: How Good Branding Can Save Your Ass

Zooomr’s launch was delayed by 6 days — here’s why I don’t care.

Could Ask.com Ever Topple Google? Wait, Let Me Stop Laughing First.

Don’t laugh — but that’s the meme that’s kind of floating around, since Allen from CenterNetworks proposed how he might orchestrate it, with Read/Write/Web chiming in with their three cents.
Don’t get me wrong: making some strategic moves makes sense if you’re content to be the third fiddle (or fourth, or fifth) to Google’s chief fiddler [...]

Adobe’s Flex: The Case for a Social Media News Room

A Social Media News Room would have been really useful for the announcement of Adobe’s Flex going Open Source

MySpace Marketing a Viral Miracle? I’d Love To See The Proof

Well, there is some, except I think its lacking.

Is This Google’s Achilles Heel?

While I am utterly convinced of Google’s omnipotent base-owning and world-eating status, one does wonder if there is a message behind Matt Cutt’s (i.e. Google’s herald and wielder of the power cosmic) latest post on paid links. To summarize, it looks like Matt wants people to report to Google when they see [...]

Tech Bloggers: We’re Pathetically Easy Hoax Bait

So just moments before I was about to push “publish” on an article named “CBS is Crazy: I Love Tech, But It Makes No Sense” about how CBS was “going” to replace Don Imus’s radio show (who I presume you know was recently fired for making racist comments about a black female basketball team), with [...]

Photobucket Fracas: Lessons in Direct Marketing, Branding, And Saber Rattling

So, early yesterday, I wondered how the Myspace/ Photobucket Fracas was going to turn out: details had yet to emerge, but the ball was in Rupert’s corner — was he going to relent on blocking Photobucket? Fox *claimed* that Photobucket was serving ads through their shared online videos … but what were the REAL reasons [...]