What’s that?  New rumours of Digg being sold?  Pardon my giant yawn.

Jeez, over the course of the year there’s been about 9-12 different times that I read Digg was going that direction.  Whoops — that’s probably only three — but it *felt* like a dozen times.  Yes, its going to make a good fit for someone.  Or at least that’s the current thinking.  Rather, unless its new overlords don’t muck up the geeky left-minded gen-x’er consumerist universe that it panders to.  I mean, its possible that they might, but if they’ve got more than a lentil-for-a-brain, they wouldn’t.

Oh, and also a given: the new Digg overlords, whomever they might be, will also be paying by the goldbrick in truckloads — and that’s saying something, as the price of gold (like the Canadian dollar) has gone way up as of late.  Yes, yes, Kevin Rose and Jay whas-is-name will be as rich as kings, congratulations and all that.

No, I think there are more interesting and un-predictable issues when Digg gets scooped up, such as:

• If it gets snapped up by some mainstream media giant with deep pockets, how might it get integrated into current properties, if it all?
• Will Digg lose any of its geeky cachet-cred once it — literally — sells out, and furthermore, will it even matter?
• Would the parent company, if its a media company, stealthily start pushing its own stories — and affiliated company’s stories — to the top?
• Could the top Diggers find themselves actual employment by the parent company — *finally*?

I’m sure there are other interesting questions that no one’s even thought of.  But come on, everyone, Digg will be sold at some point.  The question is to whom and for how many sacks of gold.