So it looks like Google bought the ‘other’ ambient broadcasting / lifestreaming / presence management / microblogging tool, Jaiku today. Mind, like Mat Ingram, I haven’t actually tried Jaiku, but from all accounts it has a great many similarities to Twitter, although up until now, a fraction of the buzz (and possibly userbase as well, if some imperfect measures are made).
The funny thing is that while I haven’t tried Jaiku, I *have* tried Twitter, and while I *get* that some people love it, I’d have to say that it must still be way, way, way up the early adoption curve. I mean, I’d like to think that I’m somewhat early-adopterish myself, but even I don’t really *get* it in the way that I use it regularly — or any other tool, really, from Facebook’s “status”, to Pownce.
Now, that may have to do with the fact that I don’t have “friends” who I know might be interested in what I am doing at any given time, or merely, perhaps that I have crossed the “old” dog divide some time ago and never even realized it (not being able to learn new tricks and all of that).
But in a regular moment of hubris I’m going to go out on a limb and say — that in the absence of any real data (Charlene Li, where are you?) — that if this kind of service is something that is *so* early adopter, that I wonder if the rest of the world … who Google is really aiming at, in spite of its Geekish roots … is really ready for this.
Do I have any particular reasons for this? Only that to start using this kind of service requires you to have a fundamentally different relationship with your social network than most people have right now.
They have to be prepared — and actually want to, of course — report on what they’re doing, regularly, during the course of the day, before work, during work, and after work. Presuming that they might work. Substitute “work” for “school” if you want.
And furthermore, they have to know that their messages are going to be reciprocated in some way. So, its not a behaviour that’s occurring in isolation; rather, there has to be at least one, but probably more “friends” that are equally as active.
Now, its one thing for Scoble to jump in with both feet (or, Leo Laporte, for that matter) — and its another to have that brother of yours who doesn’t know how to use “blog” in a sentence without giggling, or that niece of yours who is happy to text with her friends, but might not be interested in a new activity until her friends are.
Now, Google has all the money in the world to invest in these relatively small bets (because you can bet that Jaiku’s a smaller bet than, say, Twitter), and maybe that’s all this is. Dodgeball was way ahead of its time, and Google has a track record of what it does (and doesn’t do) with some of its acquisitions.
But if Google fast tracks Jaiku, will the world be ready for it?
You know what? I’m not so sure.


October 26th, 2007 at 7:27 pm | Permalink
Yes. It is. If it’s done the right way. And Tweeter with Jaiku are headed the right way.
Except for reading about it, I’m no real early adopter myself. I don’t use Facebook, never used MySpace. Started blogging in 2006. LinkedIn or Friendster… forget about them.
But I’m starting to get the Twitter. It’s not really about reporting “on what they’re doing, regularly, during the course of the day, before work, during work, and after work.”
It’s about reporting about what you are doing and/or where you are when YOU WANT it AND when YOU can GET SOMETHING out FROM IT.
And just watching you friends, acquaintances or just interesting folks when they have something important to say in 140 symbols.
So when I’m off to to have a lunch, I might be happy to give a Tweet and have my friends join me at the nearest KFC.
When I’m off to London for a few days, I Tweet about it again and have my old friends and new acquaintances Tweet back and arrange a meetings.
And I just started a new Tweet feed for my Mobile Techblog, that serves the function of a raw link post/feed for all the stuff that did not make it into a regular blog post…, incidentally, informing them about this time sensitive breaking story on MY blog, among other Tweets.