Well, looks like Sam Sethi was right after all: Feedburner has been bought out by Google as its latest acquisition for a cool $100 million dollars.
I gave my thoughts on the supposed rumours a few days ago, and I’ll stand by them:
If Google wants to own online advertising, then it makes sense to own a platform that almost every single blogger uses.
Sure, you can quibble over how effective it is, or how Google doesn’t always make the best of these acquisitions. So what? With this purchase, Google Adwords will be fitting into your RSS feeds somewhere in our future, and not only will it help rope even *more* people into the Adwords program, but it also serves as a strategic piece to blocks out Microsoft. Heck, with Google’s purchase of DoubleClick, we might even see banner ads being rotated through every once and a while.
With 2007 being the year of acquisitions, one does wonder how far this mania will extend to acquire online advertising firms.
Will it ever get to the point Google, Microsoft or even Yahoo might gaze their hungry eyes towards PayPerPost or ReviewMe?
May 23rd, 2007 at 2:45 pm | Permalink
[...] is buying Feedburner for 100M. WatchMojo covers the origins of FB’s 10 million in VC funding, DeepJive says it only makes sense, and SEW sums up some good advantages for [...]
May 23rd, 2007 at 3:11 pm | Permalink
[...] for $100-million. If true, this is a deal that makes sense to me, as it does to my friend Tony Hung from Deep Jive Interests and to Ash from Watchmojo. Feedburner is a great service with tons of [...]
May 23rd, 2007 at 7:42 pm | Permalink
[...] many people have already pointed out, this is a win-win situation for Feeburner and Google. Feedburner is the number one blog feed [...]
May 24th, 2007 at 2:18 am | Permalink
[...] is, of course, a ton of discussion about the purchase. Techcrunch broke the news, Tony Hung had some of the first real analysis. Mathew Ingram and Marshall Kirpatrick have more thoughts, [...]
May 24th, 2007 at 4:30 am | Permalink
[...] Tony Hung also picked up on something I have been thinking about for a while. When will Microsoft or Yahoo start looking to buy paid review services such as Pay Per Post or ReviewMe. [...]
May 24th, 2007 at 10:16 am | Permalink
It really does beg the question of how long this current wave of overall acquisitions will last. Google is clearly leading the pack (YouTube, Doubleclick, Feedburner) with some of the reactionary purchases by Yahoo and MS looking… reactionary.