… the sun rises in the East, ice is cold, and wet towels feel gross.

Ad spending topped 4 billion in the last quarter, but its not really news. Jason Calcanis goes on to describe the great new worlds in on-line advertising, and one of his commenters made the excellent point that on-line advertising offers the holy grail that off-line advertising can’t: trackability and accountability of every exposed individual to that advertising.

But it makes me yawn – here’s why.
Advertisers will flock to wherever there are people and eyeballs.  [More kids into games than comics?  Let's go to in-game impressions!]  As the adoption of the Internet grows world wide, and continues to do so — particularly with the penetration of broadband — more and more people will be spending time online.

And that doesn’t even take into account about how trends, opinions and rumours online affect what happens offline. Over time, and over the long run, the Internet is where Advertising companies need to be, because that’s where people will be.
What will this mean for Web2.0 types and bloggers? 

Only that the future is encouraging for the “freemium” model that so many are working on — but that they need to be flexible and lean enough to weather dips in advertising spending, because the ad companies will be back.  They have to be — unless people abandon the Internet altogether for something better.  With the un-economics of blogging and web2.0 properties this is probably do-able — since the costs are so low to generate and maintain many of these sites.  Which is probably UNLIKE other more traditional media properties that live on advertising.