Courtesy of Liz Strauss at Successful Blog — If you’ve ever wondered about how to do a product review “right”, read this, print this, save this.

Whistleblowing has now been elevated to the YouTube generation. A Lockheed Martin engineer takes his issue with critical flaws in some Coast Guard boats to the ‘net with one of the fastest growing sites on the ‘net after he’s exhuasted all other avenues.

– the question is WHY? Apparently less than 2% of the web going population uses it and only 10% have even heard of it. Is it an issue of time? I’ve heard noises that with IE7 its popularity was going to explode since it supports reading feeds natively

And the Web2.0 bubble hasn’t even popped yet! Courtesy of MSNBC on how the Web2.0 is about “grand alliances”.

Capturing a lively debate from teh Search Engine Strategies conference earlier in August: linkbait –> focusing your brand –> measuring your buzz –> and so on with some interesting examples (the Lactivist, anyone?)