Tag Archives: Marketing

Google’s Paying Subscribers Still Anemic. Why?

You may have heard that Google is pulling a ton of its apps out of beta today.  Richard Waters rightly notices that the actual paying subscriber base is only in the hundreds of thousands, probably several decimal places below where Google shareholders would like that to be.
The broader question for me is why Google has [...]

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Dear PR Firms: Please Have An Angle When Pitching To Bloggers

So, if you’ve been blogging for any stretch of time, you might get contacted from time to time by public relations firms on behalf of web entities looking for a mention.  I know I do.  Perhaps I’m not so important that I get included on some lists and not others (in fact, I think that’s [...]

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