http://www.deepjiveinterests.com Thoughts on Web 2.0, Social Media, Marketing. Tue, 11 Aug 2009 18:37:29 +0000 http://wordpress.org/?v=abc en hourly 1 http://www.deepjiveinterests.com/2009/07/10/army-using-video-games-to-fight-smoking-addiction/ http://www.deepjiveinterests.com/2009/07/10/army-using-video-games-to-fight-smoking-addiction/#comments Fri, 10 Jul 2009 04:55:41 +0000 Tony Hung http://www.deepjiveinterests.com/?p=1541 And there’s spending almost $4 million dollars to produce a game that will likely surface in 2013.  You know, I almost pooh-pooh’d this particular fact until I read this piece in Scientific American about how a similar program aimed at younger demographic actually lead to half of that program’s participants (239 in number) to quit.  Sure, I don’t have the stats or paper in front of me, but 50% quit rate for smoking based on a knowledge-based effort?  I’m waffling between being amazed and being amazingly skeptical.

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