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	<title>Deep Jive Interests &#187; quarterlife</title>
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		<title>NBC Picks Up Quarterlife: New Media Taking Advantage of Hollywood Strike</title>
		<link>http://www.deepjiveinterests.com/2007/11/17/nbc-picks-up-quarterlife-new-media-taking-advantage-of-hollywood-strike/</link>
		<comments>http://www.deepjiveinterests.com/2007/11/17/nbc-picks-up-quarterlife-new-media-taking-advantage-of-hollywood-strike/#comments</comments>
		<pubDate>Sat, 17 Nov 2007 17:18:42 +0000</pubDate>
		<dc:creator>Tony Hung</dc:creator>
				<category><![CDATA[236]]></category>
		<category><![CDATA[Hollywood Strike]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[quarterlife]]></category>

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		<description><![CDATA[As I&#8217;ve mentioned in the past, the Hollywood Writer&#8217;s strike is creating an opportunity for other kinds of television shows, and new media in particular.  23/6, in particular is one of those kinds of entrepreneurial stabs, which is making a (&#8230;)</p><p><a href="http://www.deepjiveinterests.com/2007/11/17/nbc-picks-up-quarterlife-new-media-taking-advantage-of-hollywood-strike/">Read the rest of this entry &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.deepjiveinterests.com/2007/11/10/will-hollywood-strike-give-birth-to-an-new-daily-show/"  target="_blank">As I&#8217;ve mentioned in the past</a>, the Hollywood Writer&#8217;s strike is creating an opportunity for other kinds of television shows, and new media in particular.  <a href="http://www.236.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.236.com');" target="_blank">23/6</a>, in particular is one of those kinds of entrepreneurial stabs, which is making a run for the Daily Show in terms of a parallel content (political satire from a liberal bent).</p>
<p>Quarterlife, on the other hand, is a web-based show from the minds behind &#8220;My So Called Life&#8221;, and in a demonstration of exactly how desperate Network television is to fill its lineup with *some* kind of content, <a href="http://news.yahoo.com/s/nm/20071117/wr_nm/quarterlife_dc" onclick="javascript:pageTracker._trackPageview('/outbound/article/news.yahoo.com');" target="_blank"> has actually picked up Quarterlife for broadcast earlier this year.</a></p>
<p>To put this in context, there is no question that the production values are *higher* and there is an unmistakable pedigree, but this is almost like NBC picking up the team behind Lonelygirl15 to produce a series on Lonelygirl15 &#8212; to be broadcast across the United States in as little as <strong>two months</strong>.</p>
<p>Now imagine how ridiculous this would have sounded six months ago &#8212; when Lonelygirl15 was outed, and she ended up everywhere as a result of the expose.  Sure, it might have ended up as a mid-season replacement on Friday nights (that&#8217;s when Geeks are watching television, right?  Hey, I remember the X-files and Star Trek both being on Friday nights &#8212; and that&#8217;s personal experience), but this?</p>
<p>This is craziness.</p>
<p><strong>An incredible interesting.</strong>  You can be sure that if Quarterlife does even marginally &#8220;well&#8221;, that other networks will also be racing to scoop up entertainment that has cut its teeth on new / alternative media, as they will no doubt be cheap and, for the most part, not part of the union.</p>
<p>Even when the strike ends, its not hard to see that this is another watershed moment in television history; just like the prior strike heralded reality TV, as it needed television programming without writers that bred shows like COPs and America&#8217;s Home Videos &#8212; and indeed, the Fox television network &#8212; so will this strike likely herald a time when places like YouTube and MySpace are not just places to waste time.</p>
<p>They are, in a very real sense, a legitimate place where <strong>mainstream </strong>[Cable networks have brought on MySpace stars, such as <a href="http://www.tilashotspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.tilashotspot.com');" target="_blank">Tila Nguyen -- I mean Tequila -- on MTV</a>] network executives are going to be scouting for talent.  And not just actors and actresses &#8212; it goes all the way to complete shows.</p>
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