Category Archives: Public Relations

Dear PR Firms: Please Have An Angle When Pitching To Bloggers

So, if you’ve been blogging for any stretch of time, you might get contacted from time to time by public relations firms on behalf of web entities looking for a mention.  I know I do.  Perhaps I’m not so important that I get included on some lists and not others (in fact, I think that’s [...]

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Google News2.0: Adding Complexity To Stories, Plus PR’s Next Great Frontier?

As Google Blogoscoped points out, there are at least two examples of Google News commenting, and I have to say its pretty darn cool.  One of them involves how branding influences children’s choices, with the example being that the McDonald’s brand caused children to choose healthier choices just by bring wrapped up in a McDonald’s package.
The [...]

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Sony’s Playstation 3 Tries To Improve Bottom Line By Spying On You

Public Relations disaster to follow.

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Yet Another Botched Opportunity For a Social Media News Release (WHY? — I mean, “why?”)

I’m going to yak about Yahoo! SmartAds in a moment, but I’d just like to take a second and rant about yet another plain vanilla press release.  Right now, at the top of Techmeme, is the Yahoo Press Release for SmartAds.  Once you take a look at it, maybe you’ll do what I did, and [...]

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