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	<title>Deep Jive Interests &#187; Oracle</title>
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	<description>Thoughts on Web 2.0, Social Media, Marketing.</description>
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		<title>Oracle and Salesforce Joining Google in OpenSocial Standard</title>
		<link>http://www.deepjiveinterests.com/2007/11/01/oracle-and-salesforce-joining-google-in-opensocial-standard/</link>
		<comments>http://www.deepjiveinterests.com/2007/11/01/oracle-and-salesforce-joining-google-in-opensocial-standard/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 20:30:24 +0000</pubDate>
		<dc:creator>Tony Hung</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[OpenSocial]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Salesforce]]></category>

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		<description><![CDATA[The news all around the technosphere is that MySpace has jumped on the OpenSocial standard that Google has put forth, putting yet another major player on Google&#8217;s &#8220;side&#8221;.  The other &#8220;side&#8221; of course being Facebook, who has put together their (&#8230;)</p><p><a href="http://www.deepjiveinterests.com/2007/11/01/oracle-and-salesforce-joining-google-in-opensocial-standard/">Read the rest of this entry &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>The news all around the technosphere is that <a href="http://www.techcrunch.com/2007/11/01/confirmed-myspace-to-join-google-opensocial/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.techcrunch.com');" target="_blank">MySpace has jumped on the OpenSocial standard</a> that Google has put forth, putting yet another major player on Google&#8217;s &#8220;side&#8221;.  The other &#8220;side&#8221; of course being Facebook, who has put together their own set of API&#8217;s.</p>
<p>To me the news of the News Corp backed MySpace joining Google&#8217;s SuperFriends wasn&#8217;t so much news, as the fact that it had also signed up a few other interesting players: Oracle and Salesforce.  I say this not because social networks around generally recreational activities aren&#8217;t legitimate, but all super-poking applications aside, getting these major B2B2 players on board is a huge issue and perhaps on a completely different order of magnitude than, say, Friendster or Xing.</p>
<p>Now, Oracle and Salesforce both have their own API&#8217;s right now, but by joining Google&#8217;s OpenSocial standard, it will be even easier for developers to access the data behind these very different kind &#8220;social networks&#8221; &#8212; allowing, perhaps, for applications to be developed in an even quicker or easier way that will be able to <strong>pull in data from recreational networks as well as business and professionally related ones. </strong></p>
<p>Yep, all this might usher in a scary world where a single application could access your identity both as a potential sales call under an online CRM piece of software (Salesforce) *and* what you and your buddies were doing at that club thursday night with that other client of theirs (MySpace).</p>
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