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	<title>Deep Jive Interests &#187; Nokia</title>
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		<title>Facebook Partnering With Nokia?  Yeah, That&#8217;s A Good Thing.</title>
		<link>http://www.deepjiveinterests.com/2008/01/20/facebook-partnering-with-nokia-yeah-thats-a-good-thing/</link>
		<comments>http://www.deepjiveinterests.com/2008/01/20/facebook-partnering-with-nokia-yeah-thats-a-good-thing/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 04:52:48 +0000</pubDate>
		<dc:creator>Tony Hung</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Nokia]]></category>

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		<description><![CDATA[Well it looks like Nokia may be partnering with Facebook in a fairly major way to allow placement of Facebook right onto the main menus of Nokia screens.  Pretty important stuff in terms of utility and branding. Not just in (&#8230;)</p><p><a href="http://www.deepjiveinterests.com/2008/01/20/facebook-partnering-with-nokia-yeah-thats-a-good-thing/">Read the rest of this entry &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Well it looks like<a href="http://www.paidcontent.org/entry/419-nokia-and-facebook-working-on-mobile-deal-could-involve-investment/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.paidcontent.org');" target="_blank"> Nokia may be partnering with Facebook in a fairly major way</a> to allow placement of Facebook right onto the main menus of Nokia screens.  Pretty important stuff in terms of utility and branding.</p>
<p>Not just in terms of the kind of reach Nokia has in Europe (and beyond), but I think its a pretty wise move overall, and something that they&#8217;d do well with in terms of reaching deals with *other* phone (and carrier) companies.  Why is this?  Oh, nothing profound here other than the fact that a new generation of digital natives will be doing more and more with their cell phones, and less and less with old fashioned desk tops.</p>
<p>While the digital milieu is clearly different in North America (and in Canada, than say, the United States), if places like Japan are a harbinger of this kind of future, where <a href="http://www.nytimes.com/2008/01/20/world/asia/20japan.html?ref=technology" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');" target="_blank">cell phone novels are clearly the Next Big Thing</a> (as a means to get discovered, cut a book deal, fame, fortune, and so on), creating partnerships to make your functionality available on the go is a good thing.</p>
<p>I have to admit that I don&#8217;t actually use Facebook much; however, when it was still fresh and new to me, there was an appeal about checking the mobile site via Blackberry &#8212; and in a very Twitterish kind of way, update my &#8220;what am I doing&#8221; portion as I go.</p>
<p>Sure there are issues about how a monetary partnership <a href="http://watchmojo.com/web/blog/index.php/2008/01/20/corporate-development-genius-nokia-might-invest-in-facebook/" onclick="javascript:pageTracker._trackPageview('/outbound/article/watchmojo.com');" target="_blank">might affect Facebook&#8217;s bottom line</a>, but I think that getting your brand onto cell phones &#8212; no matter how you do it, through important partnership deals to expand &#8220;distribution&#8221; &#8212; is forward thinking, and is clearly where the future is going.</p>
<p>Facebook&#8217;s in decent company, I suppose, as its hard to question Google&#8217;s own moves, as they are making a billion dollar play with the 700Mhz spectrum auction (complementing their push with Android, of course).</p>
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