Coming from the metaphorical lips of Kevin Rose himself, Pownce announced its super-alpha mobile version of Pownce today, available for mobile browsing at mobile.pownce.com.  I think this is an interesting development, given that one of the biggest pluses for Twitter has been the ability to message your crowd “off-line”, enabling all kinds of interesting uses, including the ability to broadcast live updates of events as they happen.  Although a lot of Twitter content *is* of the “my cat’s breath smells like cat food” variety, the ability to engage in your community offline — both as a contributer and a reader — allows for the potential for some very smart and very important real-time information to go back and forth, whether it be a local emergency, weather changes, and so on.

By bringing Pownce “offline”, that is, not being tethered to a machine to do your … em … “powncing”, pownce will also be able to enter the same space as Twitter.

Sort of.

After all, in its current incarnation, Pownce will only be able to be viewed via mobile browser.  While such a site is still available for Twitter, we shouldn’t forget that many people use the SMS function of their phones to Twit away.  I suspect a great deal more people have phones that enabled for SMS than, say web browsing — although early adopters being early adopters, this proportion of folks who are *also* interested in Pownce and Twitter are likely to be much more equal than “normal” folks.

(just like more of them will also own iPhones and use Gmail, I’m sure).

[And following the line as from the above, in an emergency (like a catastrophic emergency), sending messages via SMS may be (this is total conjecture) more efficient and use less data than, say web browsing].

I wondered how Google will directly benefit from the OpenSocial API a few days ago, particularly as more bloggers believe it to be a whole lot of hot air, and now it looks like Yahoo is answering.

That is, on a day that its stock is tanking {down 7%} perhaps because of how Jerry Yang is in the unenviable position of defending his company in Congress for a thing that happened years before he assumed the CEO-ship, Yahoo is securing mobile advertising deals.

Now, call me a crude simpleton but it looks like these kinds of maneuverings are *exactly* what will pad Yahoo’s bottom line.

Reuters has the low-down which involves Yahoo’s mobile chief racing to get Yahoo’s ads in front of hundreds of millions of mobile customers before Google’s android ever sees the light of day — which is scheduled to be the latter half of 2008, practically an eternity in geek-years.

In fact the breadth of these deals seem to be pretty … well, global.

Yahoo already has deals to feature a package of services like search, e-mail and mapping on limited handsets from major phone makers, including Nokia, Motorola, Samsung Electronics, LG Electronics and HTC — every top name except Sony Ericsson.

Carrier partners include Vodafone in Britain and Hutchison Whampoa’s 3 across Europe, and a recent far-reaching deal Web search and advertising deal with Spain’s Telefonica that covers 100 million users in several European countries and much of the Latin American region.

Yahoo has also signed advertising deals with six operators across Southeast Asia and India. North Asia is next.

It has been in talks with operators in Taiwan, South Korea, Hong Kong and Malaysia -- markets that boast some of the highest mobile penetration rates — for new service tie-ups, President Susan Decker said on a tour of Asia last month.

[emphasis mine]

Furthermore, there’s nothing to stop Yahoo from using the Android platform to help deploy its ads and ‘mobilize’ these ad deals that were made 18 months before Android ever ships out.

“If ‘Android’ is truly open source, we can take everything out there,” Boerries said of the outside possibility Yahoo might use Google phone software and run Yahoo services over the devices. “Nothing prevents me from taking it,” he said.

Deliciously Machiavellian, and simple too.  Google pwns my life as much as the next geek, but I also have a soft spot for the underdog, which Yahoo! clearly is.  In this case, and in this instance (not like how Yahoo folded like a cheap suit for the Chinese government), they’ll get my vote FTW.