In what must be the softest headlining story of the month, Mike Arrington’s story of how Digg users are having a look at a Digg clone called Mixx has made it to the top of Techmeme.

I have nothing to say about this story around Digg / Mixx, except that as a community grows in size, the number of assholes who populate it will, of course grow in number as well; what was tight knit and collegial gives way to anonymous ass-hat-ery, and that’s just the nature of the web.

Now, this isn’t really saying anything against the Techmeme algorithm, and why it should choose *this* story to headline itself, and not say, the seemingly more “important” story by the San Francisco Chronicle detailing how iTunes is launching the careers of some would-be-unlikely musicians.

Nor, for example, is about Mike Arrington wanting to write this piece.

Its about how at the beginning of the day, there were, maybe two bloggers who had wrote about it, like new media law dude Rob Hyndman and Bloggers Blog.

Now, at the end of the day, we have quadrupled that number.

Why? Well, if there was something intrinsically interesting or newsworthy about Mike’s piece I might say “its because its intrinsically interesting or newsworthy”. But because it really *isn’t*, I am led to believe the *only* a big reason they’re writing about it is because it *is* the headlining news story.

That is, they want to comment on the most “newsiest” story of the day, or there’s a desire (subconscious or no), to have your blog attached to the headlining story.

[I now speak from personal experience on both feelings which can be oddly profound at times]

Irrespective of the actual reason, I think it shows in a funny way, how powerful Techmeme is. Sure, we all read it, and yes, this is a weekend, but depending on what the headlining story is, it can really influence what bloggers write about.

I mean, let’s move this story down to the bottom and let’s see how many of them — “us”, really — write about this non-event. I would probably say “not a lot” and that’s being charitable.

As an aside, and I don’t know if there’s any way to prove this, but this also proves to be an interesting case example of how powerful Techmeme is relative to other aggregators. This fairly soft story is *also* headlining Megite, for example, *and* the Tech section of Blogrunner. Not having followed on the other aggregators, I do wonder if what happened was this story being fairly innocuous, hitting the Top of Techmeme, having other bloggers link to it, and then propelling the story to the top of other news aggregators.

Bottom line? Techmeme is our beloved aggregator, but for tech bloggers anyway, I think perhaps, that it has an inordinate amount of power. Or, rather, if its merely natural (as the most beloved of tech aggregators), then perhaps I never really appreciated how much power it had over us to begin with.