Category Archives: Mike Arrington

The Why’s And Wherefore’s Of Taking On TechCrunch

Interesting debate today — for a small period of time — BubbleGeneration’s Umair Haque leveled some interesting assertions at Mikey A et al. over at TechCrunch, and subsequently took the post down … but was then put up again, in response to it getting mirrored over at Crunchnotes.
His own assertions aren’t really that interesting to [...]

Blog Marketing Rule #42: He Who Is The Most Controversial Wins (Bigger Bloggers Are Best)

Over a year ago, I had the opportunity to step into the rarified boots of Darren Rowse for a week while he was one vacation. During that week, one of my more popular posts was one called “how to market your blog in 2007“. While watching the nerd fight (albeit between two wealthy [...]

The Power Of Techmeme Over Bloggers is … Pretty Astounding.

In what must be the softest headlining story of the month, Mike Arrington’s story of how Digg users are having a look at a Digg clone called Mixx has made it to the top of Techmeme.
I have nothing to say about this story around Digg / Mixx, except that as a community grows in size, [...]

The Truth About Viral And Social Marketing? Its All About The Sock Puppets.

Over at TechCrunch a guest poster, Dan Acker Greenburg, has revealed how the company he works for creates viral videos on YouTube. Go and read the details, but it basically boils down to marketing tricks, and less to do with the content itself.
Wait — that doesn’t do it justice.
It basically boils down to manipulating [...]

BlogExpo’s Mea Culpa Puts “Forgot-Gate” To Rest. I Hope.

So, in spite of all of the interesting debate — typical of a tech blogger’s weekend (where’s Jason Calacanis, though?) — around Mike Arrington’s not showing up at BlogExpo, thoughts about this being a deliberate link-grab notwithstanding, it turns out it indeed was a colossal misunderstanding.
We’ve got Mike’s own take on things, and for a [...]

Is TechCrunch Still A “Blog”?

In a bit of blogging-centric news, TechCrunch has recently hired Erick Schonfeld as its co-editor, Mr. Schonfeld being the former editor of the late Business 2.0 magazine. It does beg the question with the hiring earlier this year of Heather Harde, who was then the SVP of Mergers and Acquisitions at Fox Interactive, how [...]

Does Going To A Conference Make You A “Real” Blogger?

So I’m a tech blogger of the new media persuasion. And there’s a conference that many new media bloggers are going to — perhaps you’ve heard of the one Mike Arrington and Jason Calacanis is putting together, TechCrunch 40.
Now, I’m *not* going to TechCrunch 40. Its not because I don’t want to (because [...]