Rupert Murdoch is a wiley old fox.
One of my peripheral interests is copywriting and direct marketing. I was tremendously sad to hear that one of the original gangtas of copywriting, a true legend in his own right, Gary Halbert passed away yesterday.
The direct marketing industry, which is the direct forefather to the internet marketing industry, is rife with guru’s of all [...]
Well, all debates about a-listers aside (and as an aside, do you think anything but an a-lister who has a history of anti-PPP rhetoric could pull ted murphy on to his podcast?), I feel that when you’ve issued, or answered a challenge, or declared a bet, or asserted your position on something — and it [...]
Every time I read news about Pay Per Post I feel a little more ambivalent about them. A recent press release on their efforts to enlist College students to as paid word-of-mouth bloggers makes me only more so.
On one hand, I am all for small bloggers trying to earn a tiny sliver of the [...]
Be the Early Bird, or be the Black Bird (and face the consequences)
Its different because the patterns of burying and promoting are vastly different.
No, its not being boring. I can handle boring if its informative and useful. The worst sin in “How-to” blogging, or article marketing, as it perhaps was known in older days, is the crushing banality of the how-to that is filled with self-evident and the blatantly obvious.
Here’s an example.
“How to make sure you [...]
