BlogMedia, the parent company of BlogHerald, a blog that I also blog at (ah, using “blog” as a noun and a verb leads to all kinds of grammatical fun) is currently under a repositioning effort that has seen Head Honcho Matt Craven divest BlogMedia of quite a few blogs of late. With BlogMedia transforming into ProBlogging.com, I pinned down Matt for a few words during the middle of a particularly bloody divestiture (is that a word?) for a few words on ProBlogging’s plans for its future, its focus and scope, and above all the burning question on my mind — is the BlogHerald safe from its bloody axe?
Tony Hung: So, how long have you been planning these changes?
Matt Craven: I think any good businessman/woman takes time to sit down and think about where their business is and where their focus should be. This is something that we’ve always done regularly. Our recent discussions have led us to believe that we’ve made our focus overly broad and our recent steps have been to narrow that focus.
TH: It seems like BlogMedia has divested itself of many different blogs in pursuit of that focus; where does that leave the BlogHerald?
MC: The Blog Herald is a key part of Problogging, Inc. and the cornerstone of our coverage of the blogosphere.
TH: Can you expand a little on what your focus will be on — from a blogging point of view?
MC: We’ll always be covering the blogosphere in some way, shape, or form. We’ll be talking more about professional blogging over at problogging.com - and launching a new podcast only site in the near future.
TH: You’ve divested yourself of quite a few blogs; will you be looking to acquire any blogs at this point to hone your focus?
MC: While we would never rule out an acquisition of the right site for the right price, we’re not currently seeking to acquire a blog, or any other website for that matter
TH: It sounds like ProBlogging is meant to be a “full service” firm for bloggers, including consulting work. Have you done any consulting work with bloggers, and can you tell us about any successes you may have had? (more…)

