So an interesting fact, trailing the hubaloo over how Jason Calacanis does (or does not) treat his startup squad at Mahalo (working them like slaves or merely encouraging the best out of them) — turns out that the Mahalo worker bees are looking for just about any content/fodder to create indexable pages, and that includes stuff which suggested by *you*.
What do I mean? Well, put it more plainly, Mahalo will create a page on a topic that you suggest, populated with links that they find (and self-edit). How? Utilizing Twitter, actually.
If you send a suggestion to @MahaloToDo, they’ll create a page in a couple days.
Out of fun, I decided to suggested a fairly obscure topic: Capgras Syndrome, to see how they’d do with it. Here’s the actual page, as they got it done yesterday, which is pretty sparse, but to be fair, its a pretty sparse topic.
For those interested (and if you’re not, read on, because its kind of wierd-type interesting), Capgras Syndrome is a condition where people believe that people they know are actually replaced by imposters.
Here is one description, via Wikipedia:
Mrs. D, a 74-year old married housewife, recently discharged from a local hospital after her first psychiatric admission, presented to our facility for a second opinion. At the time of her admission earlier in the year, she had received the diagnosis of atypical psychosis because of her belief that her husband had been replaced by another unrelated man. She refused to sleep with the impostor, locked her bedroom and door at night, asked her son for a gun, and finally fought with the police when attempts were made to hospitalize her. At times she believed her husband was her long deceased father. She easily recognized other family members and would misidentify her husband only.
Although a lot of pages on the web refer to it as a psychiatric condition (i.e. they are “crazy”) associated with schizophrenia (which it may be), it is also associated with damage to the brain in some fairly specific areas; in particular lesions (or changes) in the non-dominant hemisphere of one’s brain, for example because of a stroke or trauma, can cause all kinds of peculiar conditions, some examples might be …
- an increased tendency to experience deja vu and “mystical” experiences (right temporal lesions)
- an inability to understand the emotional content of language (they don’t “get” sarcasm), also known as receptive prosody,
- Reduplicative Paramnesia, in which folks believe that a person, place or object exists as two identical copies.
The worker bees at Mahalo haven’t done a bad job (but not a great job either) of a difficult topic. If you want to try this “function” of Mahalo’s ‘mechanical turk’, try and messaging @mahalotodo, and see what comes up. Its surprisingly fast, and maybe you’ll get some free usable research out of it too.




