Deep Jive Interests » Funding http://www.deepjiveinterests.com Thoughts on Web 2.0, Social Media, Marketing. Thu, 23 Dec 2010 02:51:05 +0000 en hourly 1 http://wordpress.org/?v=abc * Low Engagement, Flattening Traffic, Gets Rewarded At Digg-Clone, Mixx http://www.deepjiveinterests.com/2008/02/25/low-engagement-flattening-traffic-gets-rewarded-at-digg-clone-mixx/ http://www.deepjiveinterests.com/2008/02/25/low-engagement-flattening-traffic-gets-rewarded-at-digg-clone-mixx/#comments Mon, 25 Feb 2008 12:50:14 +0000 Tony Hung http://www.deepjiveinterests.com/2008/02/25/low-engagement-flattening-traffic-gets-rewarded-at-digg-clone-mixx/

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]]> Would you be surprised if a Digg clone got millions of dollars to clone … well, Digg? I know I would. Fine, there are some finer features that distinguish it from the king of the social news mountain, but surely anyone with a modicum of common sense can see that no other new niche player is going to make a dent in this category, particularly when it looks so Digg-like. The other thing that makes it look bush-league and less-than-primetime (and I don’t mean in an SNL-kind of way) is the fact that there are so few votes per story. 25 30 or so seems to be the top, but there are some stories with only ONE vote on the “front” page. Low engagement levels are a sure sign that things are still in their infancy, and on a social news site? Unfortunately that’s real easy to see (that, and its flattening off traffic levels — I’m aware of the possible seasonal drop, but my money is that the dip is way too large to represent a seasonal thing, but time will tell, I’m sure).  Now granted, some of it might be the weekend effect, but another way to measure mediocre engagement?  The incredible dearth of comments for most submissions.

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