Update: Well, it looks like all has been explained — Feedburner *isn’t* picking up Google’s feedfetcher … apparently all will be well Monday morning. 

Well, for reasons that have yet to be explained, my Feedburner subscribers were just halved. I actually noticed it first on Mike Arrington’s Techcrunch, as his numbers are “way down” too — from 600k to about 300k; however, it seems like its everwhere else as well. Mat Ingram’s blog: 1600 to 1100, and Stan Shroeder’s FranticIndustries down to 1200 from 2000. (I’d quote others, but those are the only ones whose pre-drop numbers I recall).

While I don’t care as much as much about my subscriber count as I used to, I will admit that I’m still interested in the whys. Let’s all remember that Feedburner is now owned by Google, who has been in the news for all kinds of things; second of all, Google has a history of being rather opaque with their reasonings. Thirdly, everyone’s stats actually *doubled* about 8 months ago ago pre-Google ownership as Feedburner was starting to recognize Google reader stats.

Is the halving a bug, or is there a new downward adjustment that we’re not being told about?

{but I suspect that in a few hours everyone *will* be buzzing about?}