Archive for the “branding” category
Facebook Bottom Line Takes Hit With Beacon Boondoggle
by Tony Hung on December 1, 2007
As the ever-pithy Henry Blodget says: “You can dismiss whiny “pundits” all you want, but when major advertisers you touted as being charter members of the program decide you jerked them around, you had better start apologizing in a hurry” (…)
Branding Matters A Lot For Search Engines … Unless You’re Happy With 1%
by Tony Hung on June 28, 2007
I love studies and I love experiments. I don’t love reading through piles of boring data — but I like the idea of having an idea, testing it out, and then having something to show for it. Sure, it might (…)