Category Archives: branding

Facebook Bottom Line Takes Hit With Beacon Boondoggle

As the ever-pithy Henry Blodget says:
“You can dismiss whiny “pundits” all you want, but when major advertisers you touted as being charter members of the program decide you jerked them around, you had better start apologizing in a hurry”
I wondered if Facebook’s privacy issues around its Social Ads and Beacon would hit the bottom [...]

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Branding Matters A Lot For Search Engines … Unless You’re Happy With 1%

I love studies and I love experiments.  I don’t love reading through piles of boring data — but I like the idea of having an idea, testing it out, and then having something to show for it.  Sure, it might not be all that rigorous, but at least its there, and you’re saying something with [...]

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