Category Archives: Ask.com

Branding Matters A Lot For Search Engines … Unless You’re Happy With 1%

I love studies and I love experiments.  I don’t love reading through piles of boring data — but I like the idea of having an idea, testing it out, and then having something to show for it.  Sure, it might not be all that rigorous, but at least its there, and you’re saying something with [...]

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Could Ask.com Ever Topple Google? Wait, Let Me Stop Laughing First.

Don’t laugh — but that’s the meme that’s kind of floating around, since Allen from CenterNetworks proposed how he might orchestrate it, with Read/Write/Web chiming in with their three cents.
Don’t get me wrong: making some strategic moves makes sense if you’re content to be the third fiddle (or fourth, or fifth) to Google’s chief fiddler [...]

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