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	<title>Deep Jive Interests &#187; Aburd</title>
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		<title>Steve Jobs Plays Apple Faithful Like Chumps.  Faithful Love It, Want More.</title>
		<link>http://www.deepjiveinterests.com/2007/09/07/steve-jobs-plays-apple-faithful-like-chumps-faithful-love-it-want-more/</link>
		<comments>http://www.deepjiveinterests.com/2007/09/07/steve-jobs-plays-apple-faithful-like-chumps-faithful-love-it-want-more/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 05:36:21 +0000</pubDate>
		<dc:creator>Tony Hung</dc:creator>
				<category><![CDATA[Aburd]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[iPhone]]></category>

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		<description><![CDATA[You may have heard that Steve Jobs and Apple have discounted the iPhone by $200 yesterday for a multitude of reasons. This move had Wall Street steamed, but it also had some of the faithful feeling &#8230; oh, I don&#8217;t (&#8230;)</p><p><a href="http://www.deepjiveinterests.com/2007/09/07/steve-jobs-plays-apple-faithful-like-chumps-faithful-love-it-want-more/">Read the rest of this entry &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p>You may have heard that Steve Jobs and Apple have <a href="http://www.apple.com/hotnews/openiphoneletter/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.apple.com');" target="_blank">discounted the iPhone by $200 yesterday</a> for a multitude of reasons.  This move had Wall Street steamed, but it also had some of the faithful feeling &#8230; oh, I don&#8217;t know &#8212; like they were shanked with a sharpened Newton or something.  Perhaps it has to do something with being played like<strong> iChimps </strong>for dancing like monkeys to Steve Jobs siren song.</p>
<p>I understand that technology drops in price.  I think its a given these days that technology is somewhat disposable that way.  I get it.  Most people do.  But the question here isn&#8217;t one of principle.  Its one of scale.  How fast things are changing.  A slippery slope.</p>
<p>I mean, does it bother me that the rear projection high definition 42&#8243; television that I bought 4 years ago can now be had for less than 1/3 of the price?  Of course.  But it doesn&#8217;t really get me *angry* because its a slow process that happened over a few years time.</p>
<p>But a 33% drop in 66 days?</p>
<p><strong>Come on, man!</strong></p>
<p>That&#8217;s approaching new levels of absurdity!  Unless, of course, its a tell on behalf of Steve Jobs that he&#8217;s not happy with how fast his Jesus phones are moving (or, perhaps not), and not reaching the supposed 3 million units sold in a year.</p>
<p><strong>Maybe.</strong></p>
<p>At any rate, I think the price drop is significant for all kinds of reasons, not the least of which is that it sets a precedent.  A happy precedent for some (the later adopters), and an unhappy for others (extra early adopters).  I mean, if this kind of ridiculousness is par for the course, what else can we expect in the future?</p>
<p>$500 drops on the next iMac 6 months after its released? $750 rebates off the next Macbook 3 months after its launched?</p>
<p>Or should we only expect it if <strong>sales aren&#8217;t quite hitting their targets?</strong></p>
<p>Some people, such as Robert Scoble, don&#8217;t really mind that they paid a <a href="http://scobleizer.com/2007/09/06/dear-steve-jobs/" onclick="javascript:pageTracker._trackPageview('/outbound/article/scobleizer.com');" target="_blank">$200 premium for the geekish privilege</a> of having such a Sacred Object.  Which is fine.  I think companies like Apple need *more* fans like him, and not less, when Apple pulls stunts like these.  I mean, you have to be &#8220;ok&#8221; with things even when Apple treats you, its early adopters, and its business partners like chumps.</p>
<p>I mean if it*wasn&#8217;t* about the bottom line?  Steve Jobs wouldn&#8217;t be issuing $100 credits, but full $200 ones.</p>
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