And there’s spending almost $4 million dollars to produce a game that will likely surface in 2013.  You know, I almost pooh-pooh’d this particular fact until I read this piece in Scientific American about how a similar program aimed at younger demographic actually lead to half of that program’s participants (239 in number) to quit.  Sure, I don’t have the stats or paper in front of me, but 50% quit rate for smoking based on a knowledge-based effort?  I’m waffling between being amazed and being amazingly skeptical.