Lessons in Linkbait XI: “How to Sell Weed on Facebook”
by Tony Hung on July 7, 2009
Allfacebook has a great post which should do well on Reddit and / or Digg, since potheads love promoting their neverending love of pot marijuana advocacy is probably the second and fourth most popular topics on those social news sites. Their title should rock since it combines a classic lead in “How to … ” with a controversial topic “Marijuana” and a popular social media site “Facebook”. Alternatives in this formula, of course, would also include “How Sarah Palin Gamed Digg for Profit and Power”, and “Look: Apple Fanboy Bronzes Steve Jobs’ Discarded Garbage Live on Twitter”.
The fact that the content of said article has very little to do with how you (or anyone) could sell weed is sort of immaterial, but this also sticks to the third rule of link bait, which of course states that since the headline is 93% of the point, you can write about whatever you like thereafter since almost no one reads that.
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