As you know, I will try and engage wherever the discussion is. I don’t need to weigh the # of comments I get on my blog vs. FriendFeed, unless it’s a fun academic exercise, but I know dialog and exchange is a great way to reward and be part of the blog’s personality.

So here’s a question: do you think that the site with a higher number of commenters have a higher clickthrough on ads? They may or may not be substantially increasing pageviews compared to other sources of traffic, but if they do and do have ad blindness, then they’re driving down CTR and, depending on how you sell your ads, make it harder to derive revenue from display ads.

If you care about paying the bills, then, maybe having lots of comments is immaterial, and perhaps, in some cases, counter-productive.

cheers
t @ dji

I write a blog that gets few comments, and one that gets tons of comments. What’s the difference? To be honest, I’m not sure but I do know that passion and emotion about a topic have a lot to do with whether people comment. And I would argue this is a bigger factor than whether is writing high-quality content.