… and what about Google?  I think there’s one intangible that not enough people are yammering about with respect to new rumours that Digg maybe bought out — and that is, what happens to the community?  These are either geeks are geek wannabe’s that make up the Community at large (large “c”), irrespective of how active they’re engaged with the community.  I think a large part of what makes Digg attractive is not only its content, but its Brand — its independent, laissez-faire, pro-Geek, Linux/Apple-loving streak that is rooted in its founder, Kevin Rose.  If he goes, and its sold to Microsoft, will Digg lose its cred?  Peering at the comments over at Digg, one wonders if that might be the case.  If that perception happens (and that’s all that matters: perception), what will happen to Digg thereafter?  Could being acquired by Microsoft be the thing that does Digg in?  Well, I guess we’ll all find out soon enough (if these new rumours are to be believed).  Interesting question — would the community act as strongly if Google acquired it?