Comments on: Om Malik Was Right: With Facebook, Your Opt In Status Doesn’t Make A Whit Of Difference. http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/ Thoughts on Web 2.0, Social Media, Marketing. Mon, 15 Mar 2010 17:17:06 -0400 http://wordpress.org/?v=abc hourly 1 By: Advertising’s newest snake in the grass — Shooting at Bubbles http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-226279 Advertising’s newest snake in the grass — Shooting at Bubbles Mon, 01 Jun 2009 03:28:14 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-226279 [...] only thing that selecting to opt-in does is make public the data Facebook is already collecting. As Tony Hung at Deep Jive Interests accurately phrases it: Above and beyond the fact that opting out of “publishing the information [...] [...] only thing that selecting to opt-in does is make public the data Facebook is already collecting. As Tony Hung at Deep Jive Interests accurately phrases it: Above and beyond the fact that opting out of “publishing the information [...]

]]> By: Deep Jive Interests » One Last Late Thought On Facebook’s Beacon Buckling Down http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-106822 Deep Jive Interests » One Last Late Thought On Facebook’s Beacon Buckling Down Fri, 07 Dec 2007 04:50:39 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-106822 [...] that Mark Zuckerburg’s mea culpa doesn’t directly address the troubling evidence that Beacon transmits data to Facebook, irrespective of whether you’re logged in.  Which leads one to wonder even if you’ve opted out of Beacon, whether Facebook is still [...] [...] that Mark Zuckerburg’s mea culpa doesn’t directly address the troubling evidence that Beacon transmits data to Facebook, irrespective of whether you’re logged in.  Which leads one to wonder even if you’ve opted out of Beacon, whether Facebook is still [...]

]]> By: ryanol http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-105551 ryanol Mon, 03 Dec 2007 23:57:22 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-105551 I just don't get it facebook is a website...they together with their partners aggregate user information....whats the big deal? Who says we always get the option to opt out? If its you Tony....please put in the word for me at Transunion, Experian, and Equifax....what the hey, in honor of Cosmo Kramer might as well throw the good ole USPS into the ring also. ;) I just don’t get it facebook is a website…they together with their partners aggregate user information….whats the big deal?

Who says we always get the option to opt out?

If its you Tony….please put in the word for me at Transunion, Experian, and Equifax….what the hey, in honor of Cosmo Kramer might as well throw the good ole USPS into the ring also.
;)

]]> By: Jordan Mitchell http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-105517 Jordan Mitchell Mon, 03 Dec 2007 19:59:16 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-105517 The last time a company merged browsing behavior with personally-identifiable information (PII), 10 states sued them. (Remember the DoubleClick fiasco? see http://www.clickz.com/showPage.html?page=1455141) Facebook needs to be careful here, lest they be labeled spyware 2.0. Just when you thought it was safe to go back into the Web ... The extent of Facebook's profiling reach (PII + browsing behavior) goes well beyond beacon partners. It's anywhere they place an ad, image, etc. Or for instance, across Microsoft's entire ad network. The last time a company merged browsing behavior with personally-identifiable information (PII), 10 states sued them. (Remember the DoubleClick fiasco? see http://www.clickz.com/showPage.html?page=1455141)

Facebook needs to be careful here, lest they be labeled spyware 2.0. Just when you thought it was safe to go back into the Web …

The extent of Facebook’s profiling reach (PII + browsing behavior) goes well beyond beacon partners. It’s anywhere they place an ad, image, etc. Or for instance, across Microsoft’s entire ad network.

]]> By: Linking Corner » Li Ka-Shing thinks Facebook is cool http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-105277 Linking Corner » Li Ka-Shing thinks Facebook is cool Sun, 02 Dec 2007 14:34:51 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-105277 [...] with Facebook, especially with a lot of native competitors and copycats already in place (at least their newest monetizing-bruhaha should be in full compliance with China’s whistleblowing-requirements). My guessing would be [...] [...] with Facebook, especially with a lot of native competitors and copycats already in place (at least their newest monetizing-bruhaha should be in full compliance with China’s whistleblowing-requirements). My guessing would be [...]

]]> By: Advertising’s newest snake in the grass | WinExtra http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-105109 Advertising’s newest snake in the grass | WinExtra Sun, 02 Dec 2007 00:32:16 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-105109 [...] only thing that selecting to opt-in does is make public the data Facebook is already collecting. As Tony Hung at Deep Jive Interests accurately phrases it: Above and beyond the fact that opting out of “publishing the information [...] [...] only thing that selecting to opt-in does is make public the data Facebook is already collecting. As Tony Hung at Deep Jive Interests accurately phrases it: Above and beyond the fact that opting out of “publishing the information [...]

]]> By: Deep Jive Interests » Facebook Bottom Line Takes Hit With Beacon Boondoggle http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/comment-page-1/#comment-104966 Deep Jive Interests » Facebook Bottom Line Takes Hit With Beacon Boondoggle Sat, 01 Dec 2007 16:46:03 +0000 http://www.deepjiveinterests.com/2007/12/01/om-malik-was-right-with-facebook-your-opt-in-status-doesnt-make-a-whit-of-difference/#comment-104966 [...] I guess the bigger question is if there are other blue-chip companies who are going to follow Coke’s suit around these severe “trust issues”, and moreover, how long this “probationary period” will take particularly since it is saying one thing, and doing something very different — right now — and right to our faces. [...] [...] I guess the bigger question is if there are other blue-chip companies who are going to follow Coke’s suit around these severe “trust issues”, and moreover, how long this “probationary period” will take particularly since it is saying one thing, and doing something very different — right now — and right to our faces. [...]

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