Comments on: The Truth About Viral And Social Marketing? Its All About The Sock Puppets. http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/ Thoughts on Web 2.0, Social Media, Marketing. Mon, 15 Mar 2010 17:17:06 -0400 http://wordpress.org/?v=abc hourly 1 By: azlan http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-105542 azlan Mon, 03 Dec 2007 23:12:13 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-105542 i defenitely favour this method compare to other PPC ad.. infact there was <a href="http://www.azlanhussain.com/archives/35" rel="nofollow">a sosial marketing experiment</a> done by MarketingExperiments.com which shows Social Marketing campaign yielded a 1,427% greater return on their investment, then if they ran a Google adwords campaign over a 12 month period.. cheers Azlan <a href="http://www.azlanhussain.com/sitemap" rel="nofollow">Online Business with a kampung boy</a> i defenitely favour this method compare to other PPC ad.. infact there was a sosial marketing experiment done by MarketingExperiments.com which shows Social Marketing campaign yielded a 1,427% greater return on their investment, then if they ran a Google adwords campaign over a 12 month period..

cheers
Azlan
Online Business with a kampung boy

]]> By: Wildfire Strategic Marketing | (3i) » The great viral swindle? http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-101686 Wildfire Strategic Marketing | (3i) » The great viral swindle? Sun, 25 Nov 2007 17:20:23 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-101686 [...] Tony Hung has a good post on this as well…. a choice bit: Mike Arrington himself seems a bit taken [...] [...] Tony Hung has a good post on this as well…. a choice bit: Mike Arrington himself seems a bit taken [...]

]]> By: King Tut http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-100482 King Tut Fri, 23 Nov 2007 21:04:48 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-100482 "Mike Arrington himself seems a bit taken aback by how honest the post is, but is anyone *really* shocked?" He ain't shocked. He's putting on his "I'm on the "working man's" side. How dare they?!! We'll get to the bottom of this! oh noes!" face...they banned my blog cuz I destroy them ;p “Mike Arrington himself seems a bit taken aback by how honest the post is, but is anyone *really* shocked?”

He ain’t shocked.

He’s putting on his “I’m on the “working man’s” side. How dare they?!! We’ll get to the bottom of this! oh noes!” face…they banned my blog cuz I destroy them ;p

]]> By: King Tut http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-100477 King Tut Fri, 23 Nov 2007 21:00:02 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-100477 "Mike Arrington himself seems a bit taken aback by how honest the post is, but is anyone *really* shocked?" Yeah, I thought that was cute of him. Nice nieve-acting oh-noes! on his part: "I will post a longer response to this later, but frankly I’m disgusted by this." And I love how they block my trackback -- guess I bitch them out too much. Go figure. Pussies. “Mike Arrington himself seems a bit taken aback by how honest the post is, but is anyone *really* shocked?”

Yeah, I thought that was cute of him. Nice nieve-acting oh-noes! on his part: “I will post a longer response to this later, but frankly I’m disgusted by this.”

And I love how they block my trackback — guess I bitch them out too much. Go figure. Pussies.

]]> By: Tony Hung http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-100404 Tony Hung Fri, 23 Nov 2007 18:16:39 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-100404 @Jim -- no question that there are many other considerations that are worthwhile thinking of ... including conversation rates (to a landing page, to someone actually doing something -- signing up, purchasing things etc) and actual brand recognition. Which is something I ranted about in broad terms during the Dove "Real Beauty" campaign, although this is clearly something very different. @Jim — no question that there are many other considerations that are worthwhile thinking of … including conversation rates (to a landing page, to someone actually doing something — signing up, purchasing things etc) and actual brand recognition. Which is something I ranted about in broad terms during the Dove “Real Beauty” campaign, although this is clearly something very different.

]]> By: Tony Hung http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-100402 Tony Hung Fri, 23 Nov 2007 18:14:10 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-100402 @Darren -- me saying its neither a good or bad thing was said in jest; as a Canadian I find it inherently difficult to criticize ... unless its done in a passively aggressive way, of course (hence my parenthetical "but probably mostly bad") Cheers ;) @Darren — me saying its neither a good or bad thing was said in jest; as a Canadian I find it inherently difficult to criticize … unless its done in a passively aggressive way, of course (hence my parenthetical “but probably mostly bad”)

Cheers ;)

]]> By: Jim Kukral http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/comment-page-1/#comment-100374 Jim Kukral Fri, 23 Nov 2007 16:46:26 +0000 http://www.deepjiveinterests.com/2007/11/22/the-truth-about-viral-and-social-marketing-its-all-about-the-sock-puppets/#comment-100374 The whole thing is stupid because "going viral" is a complete waste of time in the manner they describe. Going viral like www.willitblend.com is the right way. Stuffing hot chicks in a lame videos to get views is just dumb, and views don't translate into anything. Those studios got ripped off big time. As I said on my blog Tony, chasing viral is about as dumb as chasing web traffic. The whole thing is stupid because “going viral” is a complete waste of time in the manner they describe.

Going viral like http://www.willitblend.com is the right way.

Stuffing hot chicks in a lame videos to get views is just dumb, and views don’t translate into anything. Those studios got ripped off big time.

As I said on my blog Tony, chasing viral is about as dumb as chasing web traffic.

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