A few more half baked ones on new media being scooped up by the mainstream: Interesting pick up by the Sydney Morning Herald a few weeks ago on LonelyGirl15. I don’t actively follow web dramas, but it seems like shows like quarterlife get picked up by NBC, it may be that LonelyGirl15 peaked a few months too early. What happened to Bree (besides dying) and their creators after the massive media explosion? (interesting factoid if you weren’t following — one of the producers of the show was *also* a resident like me … a surgical resident, as I recall)
Well it turns out that the principal actress has gone on to do other things, such as star in the NBC drama Greek, but the actual show carries on with his other non-dead co-stars. How does the show finance itself? A la Truman show — product placement. And apparently most fans don’t mind.
Now, not being fully conversant with the goings rising and falling fortunes of YouTube stars, with the Hollywood Strike I do wonder if LonelyGirl15 will ever achieve the kind potential many were so excited about not too many months ago. What with quarterlife getting picked up, I wonder if Bree might make a comeback from the dead. Even if it doesn’t generate a lot of MSM coverage (as exposing LonelyGirl15 did last time), I’m sure that it could provide enough buzz to get the LG15 team back into talks with some mainstream networks.
And after all, its a pretty good staple for daytime dramas — so why not take a page out of *that* book to get a little exposure in this time of new media opportunity? :)


November 19th, 2007 at 10:05 am | Permalink
Saying most fans don’t mind is an over simplification. We would not mind if its done well. However if a box of Tampax is thrown in our face as was done on the KateModern show some of us certainly do mind.
As a fan I am here to enjoy entertainment. NOT a 2 minute product commercial. So, let this be a warning to anyone doing a product placement. TREAD LIGHTLY or you will do more harm to your product than good.