Comments on: Pundits Poo-Poo Social Ads … Will Average Facebookers Care? http://www.deepjiveinterests.com/2007/11/07/pundits-poo-poo-social-ads-will-average-facebookers-care/ Thoughts on Web 2.0, Social Media, Marketing. Mon, 15 Mar 2010 17:17:06 -0400 http://wordpress.org/?v=abc hourly 1 By: Omar http://www.deepjiveinterests.com/2007/11/07/pundits-poo-poo-social-ads-will-average-facebookers-care/comment-page-1/#comment-91352 Omar Wed, 07 Nov 2007 16:26:31 +0000 http://www.deepjiveinterests.com/2007/11/07/pundits-poo-poo-social-ads-will-average-facebookers-care/#comment-91352 There is a stigma against ads, there is no doubt about that. However that stigma is a result of years of blatant in your face annoying garbage wasting precious seconds of mental energy to consume and discard. However, if we let ourselves believe Zuckerberg's hype for a little bit and the concept of advertisements DO change, then this could be a very Good thing. I do care what my friends are buying, or stores they're frequenting, or sites they're visiting. Personal recommendations are the most trusted form of advertising, and essentially FB's platform is making the word-of-mouth mechanism hyper efficient. Leveraging the social graph and all of that. Now, the same hype was made about Applications, and when you have garbage like SuperPoke and Zombies pissing everybody off that diminishes the value of all applications and Facebook as a whole. I hope that the FB crew has learned from their App experience and don't let the same mistakes happen. I think that if the Ads get out of control there WILL be the biggest user backlash yet, which may be the anvil that breaks the camel's back. But just like Applications, the promise IS there. The idea IS good. It all comes down to implementation, and right now FB's track record is 500 so things can go either way. There is a stigma against ads, there is no doubt about that. However that stigma is a result of years of blatant in your face annoying garbage wasting precious seconds of mental energy to consume and discard. However, if we let ourselves believe Zuckerberg’s hype for a little bit and the concept of advertisements DO change, then this could be a very Good thing.

I do care what my friends are buying, or stores they’re frequenting, or sites they’re visiting. Personal recommendations are the most trusted form of advertising, and essentially FB’s platform is making the word-of-mouth mechanism hyper efficient. Leveraging the social graph and all of that.

Now, the same hype was made about Applications, and when you have garbage like SuperPoke and Zombies pissing everybody off that diminishes the value of all applications and Facebook as a whole. I hope that the FB crew has learned from their App experience and don’t let the same mistakes happen. I think that if the Ads get out of control there WILL be the biggest user backlash yet, which may be the anvil that breaks the camel’s back.

But just like Applications, the promise IS there. The idea IS good. It all comes down to implementation, and right now FB’s track record is 500 so things can go either way.

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