Comments on: TV Networks Giving Away Shows For Free? Very Shrewd, Actually. http://www.deepjiveinterests.com/2007/09/21/tv-networks-giving-away-shows-for-free-very-shrewd-actually/ Thoughts on Web 2.0, Social Media, Marketing. Mon, 15 Mar 2010 17:17:06 -0400 http://wordpress.org/?v=abc hourly 1 By: Omar Ismail http://www.deepjiveinterests.com/2007/09/21/tv-networks-giving-away-shows-for-free-very-shrewd-actually/comment-page-1/#comment-77277 Omar Ismail Fri, 21 Sep 2007 18:31:05 +0000 http://www.deepjiveinterests.com/2007/09/21/tv-networks-giving-away-shows-for-free-very-shrewd-actually/#comment-77277 YouTube being one of the top 5 sites on the net proves that people are willing to watch SOMETHING on their computers. And young people are definitely accustomed to watching longer content on their computers as well. And maybe that's enough considering the demographics for a lot of these shows. Personally, I'm waiting for the day that OnDemand comes to general cable. I have TMN OnDemand and it's the greatest thing ever. There's no stress about missing a show, and I can catch up at any time even weeks after the entire series has ended. I also think that the networks are finally starting to acknowledge the reality of the situation. Considering the younger, more web-savvy nature of their audience, people who miss an episode just get it online now anyway. Look at the bittorrent statistics, and streaming services like Stage6 and the most popular content is always the latest episode of the hot shows. By offering a compelling alternative that's accessible and easy, the networks have far more control over how the content is delivered and the subsequent marketing messages attached. YouTube being one of the top 5 sites on the net proves that people are willing to watch SOMETHING on their computers. And young people are definitely accustomed to watching longer content on their computers as well. And maybe that’s enough considering the demographics for a lot of these shows.

Personally, I’m waiting for the day that OnDemand comes to general cable. I have TMN OnDemand and it’s the greatest thing ever. There’s no stress about missing a show, and I can catch up at any time even weeks after the entire series has ended.

I also think that the networks are finally starting to acknowledge the reality of the situation. Considering the younger, more web-savvy nature of their audience, people who miss an episode just get it online now anyway. Look at the bittorrent statistics, and streaming services like Stage6 and the most popular content is always the latest episode of the hot shows.

By offering a compelling alternative that’s accessible and easy, the networks have far more control over how the content is delivered and the subsequent marketing messages attached.

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