I can’t decide if this is brilliant, or merely the sign of how far over the shark “Web2.0″ has gone. What I’m talking about is a deck of cards, a la Iraq’s Most Wanted, except that these cards feature Web2.0 companies, such as Digg, Odeo, Facebook and Flickr. The 52 card actually-usable-card-deck was created by a bunch of consultants at trommsdorff + drüner, a German marketing company.
And while it would be easy to pan this as mere tchotchke’s of a technology trend, it looks like there might be real substance behind the cards. Each card identifies a particular web2.0 company detailing things such as what kind of revenue streams it has, how it “empowers” users (which is funny as much as it is arguable, since some assert that users are in fact, being “used”), and tries to sum up the company in terms of its business sustainability.
Without having a look at some of the actual cards, its hard to know what they actually look like, feel, (or, for those interested, play with), and more importantly comment on the kind of information on these cards. For those who want to be brought up to speed with Web2.0 players, however, I can see how it might be useful — in a flash-card kind of way, if you, for example, happen to be the kind of person who finds that kind of tool useful.
And at 7,99 Euro (+ shipping), it seems like a pretty reasonably priced tool.

2 Comments
hmmmm, I think this may be slight progress over Web 1.0 version:
http://www.suck.com/netmoguls/
Wow, I’ve never seen the netmoguls cards before. Great!