So much for “copying Digg is going to be their death knell”. 10 million uniques a month? That’s something to clap for. It certainly looks like it pulled them out of the nosedive they were heading over … about 5 years. What’s that, I’m referring to? Netscape, silly.
So much for “copying Digg is going to be their death knell”. 10 million uniques a month? That’s something to clap for. It certainly looks like it pulled them out of the nosedive they were heading over … about 5 years. What’s that, I’m referring to? Netscape, silly.
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But not necessarily in that order ;)
August 2nd, 2007 at 11:44 pm | Permalink
Not so sure. 10M uniques is great if you started with 0. A look at the stats at Alexa, Quantcast and Compete shows a pretty steady loss of visitors over the last 12 months.
August 3rd, 2007 at 12:36 am | Permalink
I’m not so sure of that.
Compete shows its pretty flat
http://siteanalytics.compete.com/netscape.com
So does Alexa:
http://www.alexa.com/data/details/traffic_details?site0=netscape.com&site1=&site2=&site3=&site4=&y=r&z=3&h=300&w=610&range=1y&size=Medium&url=http://www.netsacpe.com
I can’t quite get Quantcast to serve data over the past year, unfortunately.
Anyway, when you take the really long view — like over the past 5 years — you’ll find that Netscape has actually pulled out of a long nose dive. You’re right 10M isn’t hot stuff, but as you might say — its all relative.
August 3rd, 2007 at 1:32 am | Permalink
Wow, we have different eyes. We’ll need to huddle over the screen someday.
Compete, on the page you pointed out, shows in the table a 33% decrease. Even if you take out the Jun06 loss, it’s still a 20% drop.
Alexa goes from about 0.29 to 0.18 and that’s a 38% drop.
Math aside, I think you are right that something needed to be done with netscape.com. However, I think it a netvibes clone may have been a better fit than a digg clone (if cloning is the way to go).
August 3rd, 2007 at 10:54 am | Permalink
I guess I should have qualified my statement as being that the overall trend over 5 years is one that’s flattening out. I don’t really haggle over the exact numbers like these because unless we actually have Netscape’s numbers all they are are a best guess — and one without any real estimates of error.
True, there’s a downward trend from last year, but the change from Netscape, but there are also nuances to the way that Netscape also changed some of their behind-the-scenes stuff that “may” account for these public stats as well (according to Jason Calacanis in a post that I can’t seem to find right now). Part of it is shuffling Netscape’s web mail link off the main page amongst other things.