Comments on: 3 Questions Yahoo! SmartAds Needs To Answer http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/ Thoughts on Web 2.0, Social Media, Marketing. Sat, 20 Mar 2010 06:10:44 -0400 http://wordpress.org/?v=abc hourly 1 By: Jackie Ford @ Cpxclick http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/comment-page-1/#comment-69884 Jackie Ford @ Cpxclick Sun, 02 Sep 2007 23:59:39 +0000 http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/#comment-69884 Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites. I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you'll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine's subscriber demographics. Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can't think of another medium that has the potential reach of contextual advertising. Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites.

I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you’ll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine’s subscriber demographics.

Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can’t think of another medium that has the potential reach of contextual advertising.

]]> By: Yahoo Loops SmartAds To Clients - Internet Insider Report http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/comment-page-1/#comment-50283 Yahoo Loops SmartAds To Clients - Internet Insider Report Tue, 03 Jul 2007 14:40:06 +0000 http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/#comment-50283 [...] Tony Hung asked some questions of the SmartAds product. He wondered whether cookie blockers will interfere with how SmartAds work, and if Yahoo has considered the idea that contextual ads are perceived as being more effective. [...] [...] Tony Hung asked some questions of the SmartAds product. He wondered whether cookie blockers will interfere with how SmartAds work, and if Yahoo has considered the idea that contextual ads are perceived as being more effective. [...]

]]> By: University Update - Transformers - 3 Questions Yahoo! SmartAds Needs To Answer http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/comment-page-1/#comment-50141 University Update - Transformers - 3 Questions Yahoo! SmartAds Needs To Answer Mon, 02 Jul 2007 19:52:09 +0000 http://www.deepjiveinterests.com/2007/07/02/3-questions-yahoo-smartads-needs-to-answer/#comment-50141 [...] Link to Article transformers 3 Questions Yahoo! SmartAds Needs To Answer » Posted at Deep Jive [...] [...] Link to Article transformers 3 Questions Yahoo! SmartAds Needs To Answer » Posted at Deep Jive [...]

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