Comments on: Will The “Danah” Report Be The Kiss of Death To MySpace’s Valuation? http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/ Thoughts on Web 2.0, Social Media, Marketing. Mon, 15 Mar 2010 17:17:06 -0400 http://wordpress.org/?v=abc hourly 1 By: Bedavamp3indir http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-49125 Bedavamp3indir Wed, 27 Jun 2007 17:32:08 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-49125 BedavaMp3Indır.. BedavaMp3Indır..

]]> By: Druce http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-49115 Druce Wed, 27 Jun 2007 16:14:28 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-49115 I don't entirely agree with your conclusions. I think that myspace would be more easily monetized then facebook. Just from looking at the pictures on both sites. Myspace users seem to spend lots more time clubs, drinking top shelf liquor and wearing designer clothes. While all the pictures on facebook are of parties in dorm rooms or basements of people drinking the cheapest possible beer. Who would you rather sell to? A demographic that you've determined is working. Or a demographic that you've determined is borrowing tens of thousands of dollars every year? I also don't think that the cultural associations of Myspace users will necessarily be damaging to a given brand. The link between brands and their parent companies is weak, and won't have as big of an impact as you assume. Any buying company would have to decided how much they would want to integrate their existing brand with Myspace. Yahoo! could integrate myspace in a way that it would damage both brands. Or they could operate it independently. For example, DirectTV is the largest distributor of pornography in the world, however this doesn't change how people view Fox News, even though they're both owned by News Corp. Myspace isn't currently doing any damage to any other News corp brands. I think there are a lot of ways to screw up a deal involving myspace, none of which are related to its primary demographic. I would be more concerned about user retention. Myspace smells like a fad to me, that has already peaked. The fact that it is now popular in middle America is going to cause the coastal kids to find something else to occupy their time. I don’t entirely agree with your conclusions. I think that myspace would be more easily monetized then facebook. Just from looking at the pictures on both sites. Myspace users seem to spend lots more time clubs, drinking top shelf liquor and wearing designer clothes. While all the pictures on facebook are of parties in dorm rooms or basements of people drinking the cheapest possible beer.
Who would you rather sell to?
A demographic that you’ve determined is working. Or a demographic that you’ve determined is borrowing tens of thousands of dollars every year?

I also don’t think that the cultural associations of Myspace users will necessarily be damaging to a given brand. The link between brands and their parent companies is weak, and won’t have as big of an impact as you assume. Any buying company would have to decided how much they would want to integrate their existing brand with Myspace. Yahoo! could integrate myspace in a way that it would damage both brands. Or they could operate it independently.
For example, DirectTV is the largest distributor of pornography in the world, however this doesn’t change how people view Fox News, even though they’re both owned by News Corp. Myspace isn’t currently doing any damage to any other News corp brands.

I think there are a lot of ways to screw up a deal involving myspace, none of which are related to its primary demographic. I would be more concerned about user retention. Myspace smells like a fad to me, that has already peaked. The fact that it is now popular in middle America is going to cause the coastal kids to find something else to occupy their time.

]]> By: Matt Harwood Weblog » Blog Archive » Groundbreaking Study On Social Networks http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-48838 Matt Harwood Weblog » Blog Archive » Groundbreaking Study On Social Networks Tue, 26 Jun 2007 10:32:33 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-48838 [...] which tends to suggest it’s a worthy topic of discussion. The story has broken across many blogs, and crucially in traditional media also. Taking into account the millions of users on social [...] [...] which tends to suggest it’s a worthy topic of discussion. The story has broken across many blogs, and crucially in traditional media also. Taking into account the millions of users on social [...]

]]> By: Class Divisions between Facebook and Myspace : The Last Podcast http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-48665 Class Divisions between Facebook and Myspace : The Last Podcast Mon, 25 Jun 2007 19:10:20 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-48665 [...] The problem for MySpace now would be that this might be quite a turn-off for MySpace’s valuation, as Deep Jive Interests argues. [...] [...] The problem for MySpace now would be that this might be quite a turn-off for MySpace’s valuation, as Deep Jive Interests argues. [...]

]]> By: Marshall Kirkpatrick http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-48655 Marshall Kirkpatrick Mon, 25 Jun 2007 18:11:24 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-48655 Fwiw, I'd be proud to be associated with immigrant teens, “burnouts,” “alternative kids,” “art fags,” punks, emos, goths, gangstas, and queer kids” - and perhaps it is thus that I aint got the dough to buy MySpace. Not even close, I'll have you know! Fwiw, I’d be proud to be associated with immigrant teens, “burnouts,” “alternative kids,” “art fags,” punks, emos, goths, gangstas, and queer kids” – and perhaps it is thus that I aint got the dough to buy MySpace. Not even close, I’ll have you know!

]]> By: Tony Hung http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-48649 Tony Hung Mon, 25 Jun 2007 17:55:08 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-48649 Yeah ... you can bet this is going to hit the mainstream media in a day or two and they're going to have a *field* day with it. Or, they should. Heck, I know I would. ;) Yeah … you can bet this is going to hit the mainstream media in a day or two and they’re going to have a *field* day with it.

Or, they should.

Heck, I know I would. ;)

]]> By: Gary Lee http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/comment-page-1/#comment-48646 Gary Lee Mon, 25 Jun 2007 17:46:09 +0000 http://www.deepjiveinterests.com/2007/06/25/will-the-danah-report-be-the-kiss-of-death-to-myspaces-valuation/#comment-48646 I agree that this report's going to start getting leaked out to the press and it's not going to be good news for FOX and MySpace for sure! I agree that this report’s going to start getting leaked out to the press and it’s not going to be good news for FOX and MySpace for sure!

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