… And Why It Actually Kind of Sucks To Meet Bloggers In Person

I usually love meeting bloggers in person. For me, certainly, its a chance to talk about things that I rarely get a chance to talk about with friends in my own social circle — and I think my wife has heard my crackpot theories about Digg about once too many times. But as I bask in the warm togetherness of happy memories, there is one funny downside to meeting bloggers in person.

And that’s when you actually do … its hard to write about them critically thereafter.

Take Dell’s most recent gaffe, for example.

I was going to write about it one way — but, well, some recent experiences made me almost change my mind.  For example, I’ve found that when you meet bloggers in person they’re all reasonably normal in their sense of humour, outlook on life, and how they like to keep their sense of personal space. Happily, everyone I’ve met seems normal in that regard.

And that’s the problem.

Sort of.

Before, you were happily analyzing what they might say or do with a coldly critical eye, without a care in the world about throw out a jovial remark or three in a blog post, sometimes personal, sometimes not.

Now — you kind of second guess yourself. Wait — they aren’t really thinking that, were they? Hold on, perhaps *this* is what they meant. I was going to write “hackneyed, tired and pedestrian”, but perhaps I should rather substitute “… this was not, actually, their best effort?”

At Mesh, for example, I met Lionel Menchaca, the guy who blogs for Dell at Direct2Dell. A brilliantly humble fellow. To be honest, you can’t help but like the guy. Now, recently there was a dust up around how a former manager at Dell released some thoughts about the purchasing experience at one of those Dell kiosks you might see at a Mall. It was published at the Consumerist, Dell got upset, asked it to be taken down — and voila. Streisand Effect.

[where trying to remove a piece of information causes more backlash and publicity than the initial offending piece of information]

Good ol’ Lionel has a post apologizing for their goof up, titled “23 Confessions”.

Now, I think that there is a lot to learn from Dell, in the way that they’ve engaged their consumer base to try and turn things around. Furthermore, Lionel’s Mea Culpa on behalf of Dell is the right way to do things. Do it quickly, do it honestly, and keep the conversation open on all frequencies.

That’s good.

The post, “23 Confessions”?

The pre-Mesh Tony [who, let's say was in a deliciously foul mood] might have said “this piece is nothing more than a thinly veiled attempt at damage control, and in the context of their prior efforts, is seriously lacking; moreover, several of these confessions are not “confessions” at all, but unabashedly contrived attempts at selling more of Dell’s stuff.”

The post-Mesh Tony, on the other hand, might say something like “Dell’s making a good attempt at customer relations, and while some of these confessions aren’t quite confessions — its clear that they’re meant to be taken tongue in cheek. Good for Lionel.”

And I suppose what this all *really* means is that its been an epiphany for me as a blogger. Journalists, for example, have had to deal with interpersonal conflicts between what needs to be put down on paper and the relationships they have made with people in industry to get the story — relationships that need to continue to allow a certain degree of access that is critical for their continued success.

Bloggers, on the other hand, particularly ones that blog about topic events, may never get close to the participants or newsmakers in their field of interest. They write “at a distance”, and I think, in some respects, that its a good thing. It keeps the ideas and opinions impartial — or certainly more impartial than if you’re in the thick of things.

Now that I’ve had the pleasure of meeting a few interesting individuals in the area that I write about, will that change what I’m going to write? Will it water down my opinions, or cause me to pause as I prepare a particularly acerbic post?

Well, I really, really hope not.

Rather, I’m hoping that as I mature as a blogger, that I’ll be able to divorce my opinions of the people that I meet from their actions, their words and their deeds. You know how it is — hate the sin, love the sinner and all of that. After all, at the end of the day, they are all real people who are trying to make a go of things in their own way. Yes, even Ted Murphy, CEO of PayPerPost, who is vilified in the blogosphere is actually quite affable, honest and transparent about exactly what he intends to do. And Loren Feldman, who can appear brash and abrasive, is actually a really nice guy. Heck, even though he was prepared to hate Mike Arrington, it seems like even he was taken aback by how easy going (and real) Mike Arrington was.

So, will it be a little harder to write some posts about some people? Probably.

But will it stop me from telling it like I see it?

Not a chance. ;)

12 Comments

  1. Posted June 18, 2007 at 2:11 am | Permalink

    Tony: Thanks for this post… you raise some important questions about objectivity.

    Personally, I love getting to meet bloggers face to face. No matter how much you converse via e-mail or blogs,there’s just no substitute for the human element of it all.

    I do agree that knowing someone personally should not have a big influence on what you write, but it will probably have some. And that’s a good thing because of the human element involved. In my view, humanness and transparency are key components of a blog.

    Is this bad? No, because it all balances out in the end. I expect to be judged by my actions and the words I write on Direct2Dell or anywhere else. If I say one thing on the blog and do another, I deserve to be called out for it.

    So I guess what I’m saying is this: when you’re writing about a blogger you’ve met before, factor in these things: what they write, their actions over time, and your impressions of them as a person.

    That said, I like the post-mesh reactions better :)

    Thanks again,
    Lionel

  2. Posted June 18, 2007 at 10:16 am | Permalink

    Tony:

    Good food for thought, especially as I am meeting many bloggers and talking on the phone with many others. Even in corporate America, I have always thought that we can be hard on the issues while soft on the people.

    In fact, the more we respect someone, the more we have a sort of sacred pact to help shape the conversation so that it can be fair to the topics and beneficial to learning. As Lionel says, credibility is built over time anyway.

  3. Posted June 18, 2007 at 10:30 am | Permalink

    Great post Tony.

    After reading your pre-Mesh and post-Mesh take on “23 confessions”, I wonder if there was greater bias before — bias towards sensationalism over accuracy. Once you get to know someone, you realize that saying “unabashedly contrived attempts at selling more of Dell’s stuff” isn’t really as accurate as your post-Mesh comment “its clear that they’re meant to be taken tongue in cheek”. Maybe meeting people allows bloggers to see the bigger picture and to choose accuracy over flamboyancy the next time they write…

    If this is true, then meeting people is a great thing for the blogger and blogging in general — promoting more accuracy and less sensationalism. Crazy idea?

  4. Posted June 18, 2007 at 11:50 am | Permalink

    Aw, I won’t be able to persuade you (when we meet) to remove this post then. Sucks. :)

    Actually, I think chronology is important here too. Oh well. :)

    This is true in general. When you meet someone from the online world offline, your attitude tends to be a lot more cordial thereafter — it’s more of a personal relationship than speaking to an anonymous whoever who might not even be accurately representing himself/herself. Having that one meeting to solidify that online relationship really changes the way you might see the individual — not as a blogger, but as a [more] well-rounded person.

  5. Posted June 18, 2007 at 10:42 pm | Permalink

    Lionel,

    Thanks for stopping by. I’ll agree — humanness and transparency are exactly what make good blogs great, and perhaps the only shield that some companies have in pr2.0.

    Cheers
    t

  6. Posted June 18, 2007 at 10:43 pm | Permalink

    Valeria — I’ll agree that we do have a duty to inform people we already know and have a relationship with. The trouble is when you begin to have lots of relationships ;)

  7. Posted June 18, 2007 at 10:48 pm | Permalink

    Dan — I think there’s truth to both the pre/post Mesh reactions, and no, I don’t actually think that meeting people will necessarily lead to more accuracy and less sensational writing.

    Heck, look at Mike Arrington, right? :)

  8. Posted June 18, 2007 at 10:53 pm | Permalink

    Tamar — no, I won’t remove that post, because a) its still true and b) its always nice to see how far you’ve come since that post. ;)

  9. Posted June 19, 2007 at 12:15 am | Permalink

    Yeah, I totally hear you, Tony. I would not expect you to remove it under any circumstances anyway. It contributed to my growth. :) Thanks for the insights.

  10. Posted June 20, 2007 at 1:11 pm | Permalink

    “reasonably normal”

    I’ll assume you aren’t talking about me then ;)

  11. Posted June 21, 2007 at 4:58 am | Permalink

    I got a great laugh out of this post, actually, so, for that, thanks!

    Why did I get a laugh? Because it takes me back years. Actually, it takes me back over two decades, to the time when I began writing professionally.

    Because of your post, I had reflections of meeting several people. The burning torches mounted on either side of my desk, providing light for my old Underwood manual typewriter, were going to be the means for toasting two people, and the other odd collection of objects on my desk were carefully being considered for use.

    After meeting the people, well, they were “nice,” which made it hard for me to really write objectively about them.

    (Enter the Dutch Uncle editor)

    After a stern talk from an editor who could well have been my grandfather, telling me how it was my job to separate personal from professional and to tear the “he is nice as a person” part of the turkey from the “he is stealing from the city’s treasury” bones, well, that “likeness” factor went right down the tubes.

    No, it wasn’t an easy thing, at first, separating the personal side of things from the professional side of things, but after a little practice (being called, yelled at, screamed at, insulted to no end, and threatened a few times), it came like a flick of a switch. Walk into the newsroom and there were no personal relationships. Walk out of the newsroom and I wore a hat if I was “on-the-job” or a polo shirt if I was “off-the-clock.”

    After people I reported on got used to me, they had the same kind of relationship with me: a love-hate relationship. They hated me for some of the things I wrote, but as a person, I was okay to be seen with in public. Maybe that was when I was buying the next round … or was it when I wore a bag over my head?

    Either way, they learned that I was always fair in my writing, and even at times when they were pulled very slowly across the coals, they knew I was fair and presented all sides, not just one or two sides.

    It’s great to like a person, but if you are writing about the person for a living, you have to be able to flip off that proverbial switch.

    Thanks for the laugh. Reflecting on things like that often bring a new perspective to age. Or is it that age brings a new perspective on old things? Either way: the laugh was good.

  12. Posted June 25, 2007 at 2:08 pm | Permalink

    Tony,
    Great post. I love meeting bloggers in person, good bad or otherwise. I’m happy that I had the chance to meet you and so many other passionate bloggers at MESH. Will you be going to Blog World Expo in Vegas?

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