Andrew Keen: Totally Wrong, But a Magnificent Troll.
by Tony Hung on June 8, 2007
Andrew Keen, widely regarded as the curmudgeon of the social media set, sat down earlier today to take a few questions and answers from a few lowly plebs about his thoughts on social media. For those not quite familiar with his work, I’ll paraphrase it up for you: Mr. Keen believes that user generated media is a pox on society and culture at large, and likens it to a digital kind of Marxism. Believers are fooling themselves into believing that the masses can — or should — create different works and this threatens to supplant the wizened and wiser knowledge of a few professional or cultural elites.
I’ll let you read the article for yourself, or perhaps a few snippits, courtesy of Mat Ingram.
Nevertheless, I have to applaud Mr. Keen on one thing: if you’re going to be a troll, why not be the most magnificently flame-baiting troll you can be? Furthermore, if you’re going to troll it out, why not write a book about it so you can take advantage of your flame-baiting habits?
I don’t think its worthwhile debating any of Mr. Keen’s points in any depth, for the reason that his premise is based on a foundation of sand. And that is that the future that he is so worried about, what with all the unwashed mouth-breathing masses creating Stuff, can still be changed.
The sad fact is that it can’t — because its here already, and — if you’re Andrew Keen? — its only going to get worse. We already live an environment that is changing, and with the incredibly fast changing trends amongst today’s youth (never mind those in other parts of the world), it is only going to change more. Something like an astounding 30% of them actually create media to share with their friends, for example. I can barely imagine this world when they’re adults.
You know, I view Andrew Keen’s position as one of a crusty curmudgeon not because he doesn’t have any experience with technology; he does, and he’s benefited quite handsomely from it at some point or another. Rather, he posits forth an assertion that’s has the air of prescience, but is in fact nothing more than a crusty attitude.
How else to describe a position that looks ludicrous in the face of overwhelming reality? We will no more go back to his idealized world of professors and professionals exclusively arbiting opinion and taste than … well, than we can expect Google to suddenly lose its share of the Search Engine wars to Ask.com. Its just not going to happen no matter how hard you wish it so — even if you have a $100 million dollar marketing budget (sorry, Ask.com).
And in that way, I applaud Andrew Keen.
If you’re going to take a controversial opinion that will act as an obvious lightning rod, I agree — why not be the crustiest, flame-baitingest, most magnificent troll you can be?
As Mike Arrington said it best at Mesh: “If I say things that are outrageous things? I make more money … Its good for my business to say things like that”.
And it seems like Andrew Keen is taking a page out of that playbook. And good for him if it sells him more books, I say.
10 comments
thank you..
by Chat on June 8, 2007 at 3:34 pm. #
I believe Andrew Keen is someone who has built a level of trust and business on the current platforms we have, any changes to this would greatly disrupt him. Sadly for him, these changes are happening and at a fast pace so he must let everyone know how this will affect him and people like him. He’ll in turn leverage this for all it’s worth until he can figure out how to adapt to a new industry. Then it’ll happen again and again.
by Tanner Godarzi on June 9, 2007 at 1:27 am. #
I’m not reading anything in Andrew Keen worth the froth building around his point of view. Some of what he says makes a great deal of sense – some not so much. Frankly, some user generated content is drivel. It is not THE culture any more than corn flakes or oatmeal is THE breakfast. I think DJI states precisely why he continues developing and evolving his ideas – to make a buck. I’d as soon pay him as his critics. Just my opinion.
BTW, thank you for the link to the interview. I’d never thought too much about what Keen says in response to some great questions. I’m guessing Toronto Globe and Mail is quite thrilled at the buzz of the interview.
by Bob Glaza on June 9, 2007 at 3:07 pm. #
Bob — thanks for your input … if I was the G&B I’d be thrilled as well. But that’s me being a new media geek speaking ;)
by Tony Hung on June 10, 2007 at 2:57 pm. #
Tanner — no question. Its in his vested interest to cause as much commotion as he can, so he can sell more books. More power to him if that’s the case, but I can’t see most people taking him seriously.
Its almost like professional wrestling that way. ;)
by Tony Hung on June 10, 2007 at 2:58 pm. #
Ironically enough, he’s becoming even more popular (and rich) because we’re still writing about him. The very basis of his popularity and fame can be attributed to social media (AKA blogging). Too funny.
Cheers,
Aidan
http://www.MappingTheWeb.com
by Aidan Henry on June 11, 2007 at 1:06 am. #
Keen most certainly is flame-bait, the article is right. If Keen thinks freedom inhibits culture, he obviously has not seen musical group OK Go’s home-made music video, which through immense popularity on YouTube landed them a record deal. If that isn’t culture, I’m not sure what is. In this 21st century world, culture is in the power of the individual as well as the professional musicians, artists, etc. Last time I checked, blockbuster movies at my local theater were created by professionals. Despite what Keen would like to have you believe, culture does exist in the amateur forms of media, his TRUE beef though, is that money isn’t going into his pocket when people do watch/create/publish free media.
by Chris on August 17, 2007 at 2:49 am. #
Say No to Keen’s Corporatisation of the Internet
Andrew Keen wants to over-regulate the internet.
He is an out-dated, uninformed person, promoting the established “order of things”, to the exclusion of the young and open-minded.
Keen is scared that his way of life, one of an elite class of unquestioned journalists and others who are “in” with the conventional distribution channels (newspapers, publishers, etc.), is coming to an end.
Andrew Keen’s book The Cult of the Amateur: How Today’s Internet is Killing Our Culture and Assaulting Our Economy espouses over-regulation of the internet to prevent “amateurs” (ie ordinary people) on sites like YouTube, internet blogs, etc. from destroying culture, society, and anything else he can think of. He wants the institutionalisation of a system of “gatekeepers”, who would be arbiters of the internet and prevent amateurs (ie anyone who is not of the professional elite that Keen aspires to) from access to it. This, he proclaims, will prevent this mythical destruction of everything from occurring.
Keen’s title “Cult of the Amateur” – referring to websites that allow users to post their own videos, comments, articles, etc. – is really saying that anyone who isn’t in the “in” already (newspaper journalists with syndicated columns, famous film directors, etc.) is a rank amateur. So much for promoting new talent. These sites are where the next generation of talent will get its start.
“Keen claims that all these sites offering user-generated content are undermining our creative and informative industries.” This is again saying that anyone who isn’t already in syndication (etc.) is (a) a dumb-dumb, (b) creating “Jackass”-like sludge, and (c) that people (in the case of videos) will watch these short offerings to the exclusion of much higher-output movies/TV shows etc., and so there will be none of the latter left, or none with any quality. Are people really going to stop watching ER/The Simpsons/any other popular show because of home-made (albeit sometimes very high quality) internet movies?
“Newspaper readerships are falling while anyone…can create a blog”, says Keen. This is implying that it is the fault of the bloggers that the newspapers are becoming irrelevant to modern people, and that the newspapers are owed a living by the public. (Support your national newspaper!)
Keen claims that “blogs that profess to be newsworthy tend to deal in ill-informed opinion, gossip and conjecture. They are not held to the same legal standards as the newspapers.” This assumes that journalists know absolutely everything and so their opinions are perfect (while in actuality their very biases are driving people away from the regular newspapers), that gossip should not be printed (If the information is true, who has the right to say it should not be printed? And who defines gossip? Isn’t this why we have a free country, so people can make up their own minds?), and that journalists never conjecture (they often do conjecture – which is what Keen is doing by saying these sites will “undermine our creative and informative industries.”) And who decides what is newsworthy? Is this the right of an editor to say “noone will hear about this person or this issue, because I am so well-informed, and so superior to all plebeians out there”?
As to the assertation that “[blogs] are not held to the same legal standards as the newspapers”, this statement is patiently untrue. The writer of a blog can be sued for libel just as readily as a newspaper journalist.
Keen says “Wikipedia…[is] complied by amateurs, [so] it will never be as reliable as a traditional encyclopaedia such as Britannica [which is] compiled by experts, professionals [etc.].” Wikipedia covers many topics not covered by the Britannica, often of more relevance to people than the old (and severely limited) “classical view” of knowledge espoused by the Britannica. Moreover, Keen is saying that noone who adds to the Wikipedia is an expert – what of all the unsung experts in their fields who contribute to it? What about all the fields of knowledge so new, diverse and cutting-edge that the university and traditional institutions have yet to develop, let alone name a degree, in them?
And finally, some of the Britannica’s articles are piece-meal, fragmentary, misleading, outdated (and not updated) or poorly written. So much for Keen’s statement that “experts, professionals, intellectuals and Nobel Prize winners, [are] writing reliable, interesting [articles in the Britannica, while the] Wikipedia…is the reverse.”
“The other great problem with the cult of amateurism [which Keen himself could be easily inserted into, as he’s not a journalist or professional author, yet here he is writing a book – so therefore he must be a rank amateur too], is that it generates little revenue…A whole generation…has grown up with the internet considers it a right to have pretty much anything they like online – free.” In this age of spiralling prices, restrictive user-agreements, a trend of crushing copyright “you can’t play this anywhere without getting an expensive licence” restrictions, it is not surprising that people react by expecting knowledge to be free to all – not just to those with a limitless credit card and the foolhardiness to put its number out on the internet, vulnerable to being stolen by the growing ranks of hackers. Even a personal security expert recently had his credit-card number stolen within minutes of placing an online order.
By saying that people must pay, pay, pay for knowledge on the internet, Keen is really saying that the internet should be controlled by the corporations – ie those best suited to charging people for everything. We already have a sample of this on the internet – the newspapers’ own websites, who entice you with the promise of their articles, but demand you pay if you want to read more than a summary. In my time as a student, this effectively blocked me from accessing their resources; however, I widely used the free resources available on the internet – mainly sites put up by “amateurs” and free corporate sites.
Now consider, for example, a resident of a third world country who has managed to afford access to the internet. If they had to pay to see any of the content on the internet, they that would be effectively barred from the internet. At the usual article cost at the newspapers’ websites, a citizen of one of the poorer countries of the world could weekly buy access to two and a half articles – leaving nothing over for food, general living, or anything else. Long live free internet sites!
“Keen has been accused of elitism.” This is true – he is a snob and an elitist, considering himself and a small clique of people like him as the only people who are allowed to have an opinion, think for themselves or be heard by others. Everyone else must follow them, like adherents in a cult. And they must pay to hear them.
Say no to Keen’s over-regulation and corporatisation of the internet.
Aslan Ritchie, Australia
by Aslan Ritchie on August 23, 2007 at 9:32 pm. #
News Flash: Andrew Keen Hates People Using the Internet
He Wants it for the Elite Only
Currently, the internet is the last free outlet for anyone to be able to be heard who is not already in a position of power (such as is held by an established journalist, filmmaker or so forth). Other, traditional outlets are already sealed off by institutional gatekeepers, preventing new talent from entering whenever possible, and this is the main reason for the decline in the state of culture in general. Newspaper articles are increasingly biased and unrepresentative, many movies are poorly made with arty pretensions (and so on), as real talent is being largely blocked by the gatekeepers. And Andrew Keen wants to put up more gatekeepers to block new talent from being heard on the internet!
Andrew Keen’s book The Cult of the Amateur: How Today’s Internet is Killing Our Culture and Assaulting Our Economy espouses over-regulation of the internet to prevent “amateurs” (ie ordinary people) on sites like YouTube, internet blogs, etc. from destroying culture, society, and anything else he can think of. He wants the institutionalisation of a system of “gatekeepers”, who would be arbiters of the internet and prevent amateurs (ie anyone who is not of the professional elite that Keen aspires to) from access to it. This, he proclaims, will prevent this mythical destruction of everything from occurring.
With the current, unregulated internet, Sue Cato, spin doctor and principal of Cato Counsel, says that “somebody who’s never had a voice before suddenly has one, and it’s an equal voice.”
This is democracy at work on the internet.
Writer/blogger Anthony Lowenstein adds: “A lot of people feel empowered and clearly the internet has challenged the arrogance of many mainstream journalists who think that when they speak people should automatically listen. There’s no question it’s been democratised – the question is whether the positives outweigh the negatives [and] they definitely do.”
Running his own website, open for comments from the same “rank amateurs” that Keen rages against, Lowenstein says of his contributors, “they’re not [uninformed hillbillies]. There’s a lot of quality stuff out there.”
“[Keen] compares bloggers to a million monkeys at a million typewriters,” summarises a review of his book. Keen is in complete opposition, then, to the whole fabric of western culture, which has always espoused the value of the amateur artesian – the “renaissance man” (person) who could paint, draw, dance, etc. with some proficiency, while not being considered an expert at it. From this “talent pool” of talented amateurs then come the masters of their crafts. Keen would rather those already “in” stay in, and those outside of the already-successful stay permanently out – and unheard. Most of those now considered the great writers, composers, painters, etc., began far outside of the circle of the successful elite. Keen would presumably like to exclude these people – killing the very culture he claims he is trying to protect.
Keen would, of course, argue that his mythical editors/gatekeepers would distinguish talent from “amateurs” with unerring accuracy. Interestingly, the “gatekeepers” of the entire art world, particularly in painting, have proved throughout history to be the biggest obstacles to every new development. Their conservatism and general stodginess hampered development at every turn.
For example, the Impressionist painters (now considered ground-breaking) were kept out by the institutional “gatekeepers” of the art world, those experts and professional elite who Keen wants to ingratiate himself with by his protection of their exclusive positions. The Impressionists eventually had to hold their own exhibitions, outside the usual distribution channels, in order to show their work at all.
In all fields, seldom did the “gatekeepers” spot new talent and admit it; always they guarded the gates most tightly against the artists with the talent. These artists had to waste many years of their lives battling the gatekeepers rather than producing art. Keen’s gatekeepers would be no different, blocking talent at every turn.
In fact, the world has become more closed to new talent, primarily in terms of channels of distribution. If you write a novel, and the publishers won’t print it (as has happened to many authors now considered greats – even in the last few years), what do you do with it? Even if you can afford to print it yourself, how do you distribute it? The bookshops will seldom stock these books, and direct advertisements are expensive and generally ineffective. The internet provides the ideal way to distribute the book – whether as a glorified “mail order catalogue” for people to hear about it and order a copy, or as a complete book available online. And since it can be provided almost free online (subject to the minimal cost of maintaining a website), it can be offered for free, getting your work out to the widest possible audience. Keen wants to block this channel from all but the elite, those who already are “in” with the publishers, distributors, etc. and have no pressing need for the services of the internet.
Keen claims that newspapers, record companies, movie studios, publishers, etc. are on the verge of extinction due to the “amateurs” being allowed the freedom to show their work online. The general argument – that a new technology is destroying culture/society/other-please specify – is not new. In the 1980s, when video recorders were new, it was thought that the new “audio visual media” would replace the teachers, making them obsolete overnight, to the panic of teachers, who held meetings against it. (The VCR is in turn being replaced by the DVD, and I still don’t see VCRs fronting classrooms.) The same was thought (at around the same time) about computers, when they were new. Computers now have developed to extents that noone would ever have imagined or hypothesised back in those days, and none of the gloomy prophesies have come true. Likewise, when radio was first introduced in the early 1900s, there were complaints that the new, wildly popular “wireless” was destroying culture, civilised society, etc. Similar arguments were made about the printing press when it was first invented. Keen’s gloomy prophesies and absolute conjecture are following the pattern of those (now forgotten) who projected doom for culture, society and everything else they could think of, at the advent of each new technological advance.
Keen rages against copyright theft. He would probably argue that online piracy of movies/music/books is causing their current decline in their sales, and will inevitably result in the ruin of the companies that sell them. The argument is not new either. When people bored of disco music and sales fell, record companies blamed the new “cassette recorders” (whereby people would copy the music illegally) for this decline. Only very quietly did they later admit the real reason.
Also notice that while music sales fell at the end of the disco era, they recovered sufficiently afterwards for it to be “business as usual” (once the record companies had caught up with public taste again) for more than a decade, before the current temporary fall in sales and rise of gloomy predictions.
To continue the case of the music industry, it is interesting to note that many new artists are now gaining popularity online, some then progressing to a record contract. The internet is an ideal way for them to be heard by the general public before this elusive contract arrives. Cutting the internet off to them, as they are not “professionals”, would stymie new talent – which is what Keen really wants.
Keen cleverly sidesteps responsibility for the gaping holes in his arguments and their inherent lack of logic, flippantly stating that his book is a “polemic, primarily designed to start the conversation”.
Keen states that “noone pays for content any more” and that movies, books, etc. will resultantly become a “publicity tool, another form of promotional giveaway”. The logic of this accusation is unclear, and probably nonexistent. It seems to stem from Keen’s mistaken idea that the periodical fad for companies to commission short-films-as-advertisements will replace the Hollywood blockbuster, the arty independent film, the foreign film or anything else. There are movies made by professionals and experts that are little more than advertisement for toy ranges and car brands; this isn’t the fault of the internet, enthusiastic amateurs, or anything else. In fact, these amateurs can often do better than the professionals – take the internet’s “Phantom Edit” of Star Wars – The Phantom Menace. It tightened the film by cutting away many of the annoying Jar-Jar Binks tripping-over-and-having-accidents scenes. Remember that these unnecessary scenes were scripted and filmed by professionals and experts, and none of them or their gatekeepers saw the sequences for what they were. So much for amateurs dragging culture down.
Aslan Ritchie, Australia
by Aslan Ritchie on August 23, 2007 at 9:34 pm. #
[...] Keen is a magnificent troll, but on live TV anyway, he’s an even better [...]
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