More:

• Tom Williams — “How do I, as an organization, inspire others?” User generated media, whether through blogs or video has immense power.
• “How can you mobilize social media tools towards something positive?”
  • Austin Hill — Its difficult. Treesforlife.com is a good example of startups blending technology. Its important to “put the fun in functionality” — and its the importance of some fun social activity, even if its the result of a gift economy, which will mobilize action rather than just whipping out your credit card.
• Tom Williams — “We live in an ego casting world“. The challenge with social media is that it is so ephemeral .. if you don’t like it you can leave. It can also allow for an easier level of disconnect. “Web3.0 will facilitate a deeper conversation” or discussion, whereas Web2.0 encourages *a* conversation.
• “Doing Good … is this another channel in the Attention Economy? Is it fair to talk about it this way?”
  • Austin Hill — The popularity of news is in depressing news, but there is an economy for “feel good”media, and ABC need to own it with Home Makeover Extreme. Tom Williams: his own work shows and proves that there is a need and want towards fulfilling news.
• Tom Williams — GiveMeaning.com has some great projects, including live blogging about their positives and their struggles with a group of students who traveled to Ecuador — initially just to deliver soccerballs.
• “One of the challenges with traditional giving is getting people to act. Does social media help you reach that point?”
  • Austin Hill — There is a disconnect between what they say and what they do, and environmentalism, for example, is no different. Transforming ideas into action can happen more quickly, but the power isn’t in marketers who co-opt causes for their own needs — but in every day things that make a difference with every day people.