Comments on: Zoomr Mark III: How Good Branding Can Save Your Ass

By: Tony Hung

Tony Hung — Wed, 30 May 2007 12:18:27 +0000

Yes yes yes … I forgot to put an extra “o” in zooomr.com ;)

By: alexandru savu

alexandru savu — Wed, 30 May 2007 12:02:49 +0000

All in all it is called Zooomr not Zoomr, nor Zumer, nor Zomer :)
Cheers

By: Social Strategist - Innovation, Communication, Consulting

Social Strategist - Innovation, Communication, Consulting — Tue, 29 May 2007 02:05:24 +0000

Occasional Links: Photo-sharing Lessons and Questions…

[...]Any other company would have a status page announcing temporary downtime, but Zooomr has engaged their users while working. Theyve featured at times live streaming video of tech-man Kris Tate explaining …

By: iTablet.mobi » Zooomr’s longest week

iTablet.mobi » Zooomr’s longest week — Tue, 29 May 2007 01:54:34 +0000

[...] the other hand, Tony Hung over at Deep Jive Interests notes how loyal Zooomr’s users [...]

By: Eric Eggertson

Eric Eggertson — Tue, 29 May 2007 01:37:47 +0000

After you get caught over-promising, it becomes second nature to ramp down expectations around any future releases. Much better to have people say, “I didn’t see that coming,” versus, “Where’s the beef?”

By: Zooomr's longest week « Scobleizer

Zooomr's longest week « Scobleizer — Mon, 28 May 2007 19:48:09 +0000

[...] the other hand, Tony Hung over at Deep Jive Interests notes how loyal Zooomr’s users are. Filed under: Zooomr @ 12:47 pm [...]

By: Ryan

Ryan — Mon, 28 May 2007 19:19:59 +0000

You’re kidding, right? Hawk burns piles of credibility with each failed launch, usually preceded by a coordinated (but still ham handed) slime campaign against Flickr. He builds buzz like a master, but doesn’t deliver.

And Zooomr’s current version was never remotely usable or friendly in the first place. To overreach for a bazillion new features when core functionality (and capacity) was still a disaster is ridiculous.

Good branding? It’s telling that even a fan of Zooomr forgets that third ‘o’ in the name…

I’m all for someone challenging Flickr’s dominance in this space, but it won’t be Zooomr. It only has half the visibility it does because Hawk makes a career out of taking potshots at Flickr. I guess it works, considering the coverage he gets (when a single “group” within Flickr has more users and photos than the entire Zooomr service)… but in the long run, that’s a losing strategy.