You may have heard, courtesy of Pete Cashmore, that some of Joost’s own internal documents were leaked on to the web. Its kind of interesting from a technical point of view, but what’s more interesting is what the documents say.

As Digital Alchemy says, the original PDF is down, but the HTML cache lives on in perpetuity thanks go Google Cache. While some / most of it is networking geekery that lay folk such as myself don’t understand, head over to page 16 of the cached page to view some interesting data in question.

They have *this* many content parters lined up? Sure, nothing’s written in stone, and these are deals that they’re looking to close, but this is actually encouraging stuff. It looks like they realize that even though the software and usability, and all that sharing-is-important web2.0 stuff is kind of important, locking down *content* is key.

I still have the snobby opinion that the future of video is in high definition and on your couch, but I think there will always be a niche market as well — and a large one for online video, for individuals who are away from their TV’s or in places or countries where its just impossible to get; or, if you can acquire easily programming that isn’t available, that would be a strategic point as well.

Internal leaked documents are never really all that good, but getting a peak inside *these* plans are kind of encouraging.