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	<title>Comments on: Truemors: A Lesson For Web2.0 Startups &#8212; Celebrity Is Important.</title>
	<atom:link href="http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/</link>
	<description>Thoughts on Web 2.0, Social Media, Marketing.</description>
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		<title>By: Adam Ferguson</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37834</link>
		<dc:creator>Adam Ferguson</dc:creator>
		<pubDate>Wed, 16 May 2007 16:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37834</guid>
		<description>As far as I can tell it&#039;s almost all spam. I think they&#039;re getting the coverage that they are because of Guy&#039;s affiliation, but I don&#039;t know that success will necessary follow.

I also think it&#039;s a dumb idea. It&#039;s Digg except they filtered out all the solid, verified stories from Digg and just post the crap that starts arguments.

I suspect it will be mostly &#039;m$ is gonna sue all open source peoplez!!!&#039; and &#039;omg that&#039;s such teh photoshop!!! u r so stoopid!&#039;</description>
		<content:encoded><![CDATA[<p>As far as I can tell it&#8217;s almost all spam. I think they&#8217;re getting the coverage that they are because of Guy&#8217;s affiliation, but I don&#8217;t know that success will necessary follow.</p>
<p>I also think it&#8217;s a dumb idea. It&#8217;s Digg except they filtered out all the solid, verified stories from Digg and just post the crap that starts arguments.</p>
<p>I suspect it will be mostly &#8216;m$ is gonna sue all open source peoplez!!!&#8217; and &#8216;omg that&#8217;s such teh photoshop!!! u r so stoopid!&#8217;</p>
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		<title>By: iTablet.mobi &#187; Celebrity won’t save you</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37810</link>
		<dc:creator>iTablet.mobi &#187; Celebrity won’t save you</dc:creator>
		<pubDate>Wed, 16 May 2007 14:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37810</guid>
		<description>[...] through all my feeds and, boy, are people down on Guy Kawasaki&#8217;s &#8220;Truemors&#8221; site. Tony Hung at Deep Jive Interests says that celebrity is how it might [...]</description>
		<content:encoded><![CDATA[<p>[...] through all my feeds and, boy, are people down on Guy Kawasaki&#8217;s &#8220;Truemors&#8221; site. Tony Hung at Deep Jive Interests says that celebrity is how it might [...]</p>
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		<title>By: Blog News Watch &#187; Blog Archive &#187; Wednesday Roundup - May 16, 2007</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37809</link>
		<dc:creator>Blog News Watch &#187; Blog Archive &#187; Wednesday Roundup - May 16, 2007</dc:creator>
		<pubDate>Wed, 16 May 2007 14:02:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37809</guid>
		<description>[...] at Deep Jive Interests has a go at Guy Kawasaki&#8217;s new venture, Truemors [...]</description>
		<content:encoded><![CDATA[<p>[...] at Deep Jive Interests has a go at Guy Kawasaki&#8217;s new venture, Truemors [...]</p>
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		<title>By: truemors at charisma:18</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37726</link>
		<dc:creator>truemors at charisma:18</dc:creator>
		<pubDate>Wed, 16 May 2007 06:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37726</guid>
		<description>[...] its third review of the site. Scoble, Data Mining, Frantic, and Pronet have reviews. So do all kinds of others. My RSS reader is full of other people&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] its third review of the site. Scoble, Data Mining, Frantic, and Pronet have reviews. So do all kinds of others. My RSS reader is full of other people&#8217;s [...]</p>
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		<title>By: /pd</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37707</link>
		<dc:creator>/pd</dc:creator>
		<pubDate>Wed, 16 May 2007 03:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37707</guid>
		<description>Tony, its crap !!

But the generic Consumer  likes carp--true lies is worth nada zing !! but is it ?? who knows what, where and when this model gains traction ?? 

Yikes...  I got this pain in my  head .. it gotto be a truemor !!

BTw, is this a web30 version of the old MUDS and usenet type of groups.. I mean a H2600 group really began like this...correct ?? :)-</description>
		<content:encoded><![CDATA[<p>Tony, its crap !!</p>
<p>But the generic Consumer  likes carp&#8211;true lies is worth nada zing !! but is it ?? who knows what, where and when this model gains traction ?? </p>
<p>Yikes&#8230;  I got this pain in my  head .. it gotto be a truemor !!</p>
<p>BTw, is this a web30 version of the old MUDS and usenet type of groups.. I mean a H2600 group really began like this&#8230;correct ?? :)-</p>
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		<title>By: Tony Hung</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37703</link>
		<dc:creator>Tony Hung</dc:creator>
		<pubDate>Wed, 16 May 2007 03:05:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37703</guid>
		<description>Presuming that it cost almost nothing to get off the ground, and presuming they&#039;re flying with some kind of advertising model that is dependent on some kind of traffic-related metric, I suppose that its pretty easy to generate a ROI -- if they&#039;re able to build some kind of following that is.

And filter out the crap.

And build a good community.

And find interesting rumours.

and ... well, a lot of stuff. ;)

cheers,
t @ dji</description>
		<content:encoded><![CDATA[<p>Presuming that it cost almost nothing to get off the ground, and presuming they&#8217;re flying with some kind of advertising model that is dependent on some kind of traffic-related metric, I suppose that its pretty easy to generate a ROI &#8212; if they&#8217;re able to build some kind of following that is.</p>
<p>And filter out the crap.</p>
<p>And build a good community.</p>
<p>And find interesting rumours.</p>
<p>and &#8230; well, a lot of stuff. ;)</p>
<p>cheers,<br />
t @ dji</p>
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		<title>By: rslux</title>
		<link>http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/comment-page-1/#comment-37699</link>
		<dc:creator>rslux</dc:creator>
		<pubDate>Wed, 16 May 2007 02:44:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.deepjiveinterests.com/2007/05/15/truemors-a-lesson-for-web20-startups-celebrity-is-important/#comment-37699</guid>
		<description>I suppose that ultimately it depends on how you define &quot;success&quot;. If it&#039;s not drowned in spam, it&#039;s possible that a viable Truemor community will evolve. 

But so what? 

How is Truemors going to generate significant ROI off this thing?</description>
		<content:encoded><![CDATA[<p>I suppose that ultimately it depends on how you define &#8220;success&#8221;. If it&#8217;s not drowned in spam, it&#8217;s possible that a viable Truemor community will evolve. </p>
<p>But so what? </p>
<p>How is Truemors going to generate significant ROI off this thing?</p>
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