Update: Looks like Kevin Rose has capitulated and has finally fallen inline with his fellow Diggers. It will be interesting to see where this will go from a legal point of view.
So in a bid to keep the codes that enable one to encrypt HD-DVD’s in Linux out of public knowledge, it seems like Kevin Rose and Jay Adelson have repeated taken down Digg submissions to keep themselves out of hot water. Unfortunately, they’ve subsequently set themselves up for a classic showdown that — quite frankly — I’m surprised hasn’t happeend sooner. I only say “classic” because its so deliciously dripping in irony.
On one end you have a Digg, the prototypical Web2.0 story made good, Kevin Rose appearing on the cover of BusinessWeek, yes, I started Digg with some rent-a-coder and some shared hosting (not quite the case, but you get the idea). Kevin builds Digg based on his reputation as the “dark-tipper” alpha-geek on G4TV, and its no surprise that it takes off — but, like any social anything, is built upon the backs of its users. Diggers need to submit news. Diggers need to promote that news.
Kevin and Jay, flush with success, take some VC funding — and have dollar signs in their eyes a-la Scrooge McDuck. They try and build a genuine business, branching out into multi-media/niche video productions (”we’re pulling 5 figures a month in advertising alone!”) that — wait for it — are actually sponsored by the HD-DVD group.
Ignoring that glaring conflict of interest for a second, in their bid to become corporate and “legitimate”, what have they done time and time again? Turned their backs on their community. Some have argued, as I have, that it makes perfect sense, in a Machiavellian way, to eschew their top Diggers since they only make a tiny percentage of the population.
What’s gone on now? Only that they taken the same approach and applied it to the Digg population at large.
I was criticized some months ago about my critical stance on Digg. Principally because of the way they were treating its top users. One of my principal arguments was that if they could do this to its most loyal boosters, what could they do to the rest of any of you? “Its his site”, some shouted. “Its free — why are you complaining”, others brayed.
Well, now we know.
Rightly or wrongly, for what many staid business types will regard as legitimate business and legal reasons has to now turn his back on this community — the same one that created Digg. And while I certainly understand Digg’s position, what I find deliciously ironic is that it was started out for geeks and had a geek-centered ethos; now, when there’s a geek-related issue that many of Digg’s fans want to take a stand on the best Digg can do is shut the conversation down.
Ok, let’s try it a little more concisely.
Kevin Rose creates Digg and wants to take advantage exploit target geek-centric issues? Then, in the guise of self-moderation and “social policing”, he introduces the “spam” button so that he doesn’t have to employ a serious number of moderators? He’s *depending* on the community to “police” itself, because he doesn’t have the will to hire enough people to police itself? (or the cash. Or, rather, the VCs don’t want to foot the bill to hire folks to do this).
Now, after he’s taken in millions of VC cash build on the backs of those same-said geeks he can’t moderate things fast enough for his VC overlords?
Kevin — you made your bed.
Dude … time to lie in it.

3 Comments
Nice. I was wondering what your take on it would be, as you’ve written about digg a bunch in the past.
Definitely looking forward to hearing Diggnation next week!
Wow….I just don’t understand the position here…
Is digg a non-profit org…is it digg.org?
Was their some sort of Geek communist revolt in teh tubes that I missed?
Yahoo turns over info on chinese dissadents, AOL hands over logs, At&t wiretaps….and now Digg adheres to takedown notices.
unfortunately the internet is not larger than government and the court system.
Is digg better served by charging thru the storm and going down with the ship or is it better to plug the leak, batten down the hatches and fight another day?
A chink in the Digg armor has been exposed and exploited eh? This would be very very interesting.
11 Trackbacks
[...] HD-DVD Encryption Key — The Numbers That Shall Not Be Named, and the Revolt. Although it was by no means a new piece of information, the hexadecimal key that allowed HD-DVDs to be encrypted with Linux had been vociferously tracked down by copyright lawyers. The result has been that many blogs have had to take down the key. Digg users got a hold of it and started submitting blogs with this information. The result? These submissions were taken down, some with as many as 15 000 diggs. The rationale? Digg was worried that they would be the receiving end of a DCMA lawsuit, and wanted to protect themselves as much as possible. The problem? The geek community that Digg was built upon took exception to the way Digg was handling this, as it was taking the side of the DMCA (albeit for self-preservation), rather than engaging it in some kind of meaningful conversation. The bigger problem? The Digg community revolted by submitting, then promoting, stories related to this key faster than what Digg could pull down. The richy irony? That Digg was built up on the backs of geeks, and now, in this time and on this issue that geeks are passionate about the best Digg can do is censor itself. [...]
[...] there is a whole controversy going on around Digg. Visit Tony, Duncan, Scrivs, Michael, Mathew and visit IceRocket for more. But what did really happen [...]
[...] that Kevin should have let the mob bully him into defying the law. Tony Hung thinks Kevin has made his bed and now has to lie in [...]
[...] I saw this post from Tony Hung though Mathew Ingram’s site. I don’t agree with Tony that Kevin Rose is motivated by [...]
[...] of realistic opinons being heard through the din of the Web 2.0 rah-rah’s. Tony at DJI; relishing in the irony of the situation, suggested that Kevin had made his bed and now he needed to lie in it. Then from Neomeme we [...]
[...] stories that published the key. You can read more coverage (and screenshots) at Mathew Ingram, Deep Jive Interests or TechCrunch. I first heard the story break at Paris [...]
[...] besonders lesenswert deepjiveinterests Marcel Weiß, 3. Mai 2007 | social [...]
[...] Deep Jive takes it a step further: “Ignoring that glaring conflict of interest for a second, in their bid to become corporate and ‘legitimate’, what have they done time and time again? Turned their backs on their community. Some have argued, as I have, that it makes perfect sense, in a Machiavellian way, to eschew their top Diggers since they only make a tiny percentage of the population. …in the guise of self-moderation and “social policing”, he introduces the “spam” button so that he doesn’t have to employ a serious number of moderators? He’s *depending* on the community to “police” itself, because he doesn’t have the will to hire enough people to police itself… Kevin — you made your bed. Dude … time to lie in it.” [...]
[...] stories that published the key. You can read more coverage (and screenshots) at Mathew Ingram, Deep Jive Interests or TechCrunch. I first heard the story break at Paris Lemon. WinExtra might have the best post [...]
[...] Adding New Real Features — Its About Frackin’ Time September 20th, 2007 at 1:52 am I’ve been critical of Kevin Rose and Digg in the past, and as Muhammad Saleem points out — its been almost half a year since many promised features [...]
[...] of realistic opinons being heard through the din of the Web 2.0 rah-rah’s. Tony at DJI; relishing in the irony of the situation, suggested that Kevin had made his bed and now he needed to lie in it. Then from Neomeme we get [...]