The rest is just about the tools of the trade…and in almost every case, it’s my opinion that today’s successful launches will include a myriad of new+proven tools and messages that can traverse through (insert designated marketing chart here) the ladders of social media, the pyramids of markets, the bell curves and chasms of marketing, and the long tail of specific customer bases.

We spoke on a similar issue awhile back, didn’t we, about providing a canonical “about” page on any issue which may get high blogosphere interest, which could link to relevant FAQs, updated staff blogs, other resources, thinks like that? The paper-based storytellers used a press release as the canonical document, but in today’s journalism we need a little more, an updated set of links to relevant assets, easily discovered by a naive web search. Does this seem like an accurate understanding to you, that you sought an obvious adobe.com page which went beyond the press release?

I’ll forward this thread to my partners in various groups inside Adobe, see how we might be able to do similar things in the future….

tx, jd/adobe

Their strategy of approaching Robert first – that’s PR 101 stuff. “Influence the influencers.” It often works this way. This debate should be less about the timing and target than it should be about the means of disseminating the content in one general-purpose way. I think.