There is an interesting report surfacing, courtesy of comcast, that suggests Google has now topped Microsoft in traffic numbers.

While I certainly don’t dispute Google’s world-consuming status, and am not at all surprised that it certainly competes with Microsoft for King Of All Traffic on these interwebs, I am reserving any further hoopla / parties / Microsft is teh dead! posts until I see the actual report (should be here, thanks to Barry for pointing this out).

After all, does the comscore numbers reflect traffic to just the domains Google.com and Microsoft.com?  Or does it refer all domains that they own?  I expect that it includes Gmail, but how about Hotmail?  How about Google Maps?  How about all the Xbox-related urls that Microsoft owns? Does MSNBC.com count? Does Blogspot?  Blogger.com?  Live spaces?

Ok, fine — it might be splitting hairs.

But I think in the future, I don’t think there’s any question its going to be Google that dominates.

Why?

With Google’s push towards and all-online office suite (now that it has google docs, spreadsheets, presentations, and soon as well, video conferencing) you can bet that although the actual time spent now on Google properties is *relatively* low, this will undoubtedly increase as its users will be spending time not on reading or consuming content, but actually creating it and sharing it.