Deep Jive Interests

In spite of the somewhat universal derision that PayPerPost gets in some blogging circles, it continues to expand and grow in its own way; earlier yesterday, there was news leaked to TechCrunch that it was acquiring Zoodooka, a blog-to-email service with about 10 000 subscribers.  Look for PayPerPost to cross market its services to those 10 000 subscribers, and as Mike also chimes in, look for PayPerPost to perhaps set up different pay scales for blogs that use the blog-to-email service.

While there’s no question that paying for posts does generate buzz, its also important to remember that using a service like pay per post is also an expedient way of purchasing links.  With a blog-to-email service, not only would advertisers have the ability to buy targeted links on a blog, but they’ll also get the chance to branch out into email marketing (in a fashion) in a two-for-one type of deal.  That is, advertisers who sign up with bloggers who are using Zoodooka will get the post “pushed” to those bloggers subscribers by email — in addition to the usual post that resides on their post.

For all those bloggers who are in the habit of doing so, you can pooh-pooh the paid posting movement all you like, but it definitely fills a niche: for bloggers who don’t mind ceding control of their posts if advertisers pay for it, and for advertisers who are looking to purchase buzz and links in wholesale fashion.  Furthermore, with purchases like Zoodooka, it looks like its not going away either.  Furthermore, rumour has it that Zodooka isn’t going to be PayPerPost’s only acquisition.  There has been some skuttlebut, for example, that it is looking to purchase Dogpile.