Comments on: Google Buys DoubleClick: Now, Master of The Ad-Serving Universe http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/ Thoughts on Web 2.0, Social Media, Marketing. Thu, 26 Jan 2012 17:30:48 +0000 hourly 1 http://wordpress.org/?v=abc By: Nomadishere : Seeker of Truth » Blog Archive » 5 Insights Into The Google DoubleClick Deal to Take Over Affiliate Marketing And Banner Ads http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-29353 Nomadishere : Seeker of Truth » Blog Archive » 5 Insights Into The Google DoubleClick Deal to Take Over Affiliate Marketing And Banner Ads Mon, 16 Apr 2007 17:18:13 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-29353 [...] Google believes, “you can make money without doing evil,” so then why go after the affiliate and banner spaces you ask? To make *more* money. To increase shareholder value. To, “focus on the user,” “do one thing really, really well” and … wait a minute, that’s not right. To be “democratic on the web” or maybe it’s simply because “great just isn’t good enough.” It can’t be “doing one thing right” anymore, not after they keep trying to play with traditional advertising models like print and radio. It’s gotta be simply part of their goal to be Masters of The Universe. [...] [...] Google believes, “you can make money without doing evil,” so then why go after the affiliate and banner spaces you ask? To make *more* money. To increase shareholder value. To, “focus on the user,” “do one thing really, really well” and … wait a minute, that’s not right. To be “democratic on the web” or maybe it’s simply because “great just isn’t good enough.” It can’t be “doing one thing right” anymore, not after they keep trying to play with traditional advertising models like print and radio. It’s gotta be simply part of their goal to be Masters of The Universe. [...]

]]> By: Jordan Mitchell http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-29086 Jordan Mitchell Sun, 15 Apr 2007 17:56:12 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-29086 Google is no longer a search company, they are a "user profiling and advertising" company. They know much more about each one of us than you think. The next obvious step for Google was display advertising, and if they can build a long-tail of display advertisers like they did with keyword/text advertisers, while leveraging their profiling data and auction bidding system, they can make a ton more money for themselves and publishers. Specific reasons why this acquisition made sense for them at my blog. Google is no longer a search company, they are a “user profiling and advertising” company. They know much more about each one of us than you think. The next obvious step for Google was display advertising, and if they can build a long-tail of display advertisers like they did with keyword/text advertisers, while leveraging their profiling data and auction bidding system, they can make a ton more money for themselves and publishers.

Specific reasons why this acquisition made sense for them at my blog.

]]> By: ryan l http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-28604 ryan l Sat, 14 Apr 2007 14:36:59 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-28604 Google is no doubt a strong presence but instead of the company that promises to "do no evil" it is starting to resemble the death star. Once they put into place their transaction network(my speculation) we will all truly be assimilated by the borg. Google is no doubt a strong presence but instead of the company that promises to “do no evil” it is starting to resemble the death star.

Once they put into place their transaction network(my speculation) we will all truly be assimilated by the borg.

]]> By: jhay http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-28511 jhay Sat, 14 Apr 2007 05:39:29 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-28511 Ah yes, owning Google stock would be an excellent investment starting today. Ah yes, owning Google stock would be an excellent investment starting today.

]]> By: Tony http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-28496 Tony Sat, 14 Apr 2007 04:33:39 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-28496 Oh, right ... heard about that as well. It was a cash deal as opposed to a cash and stocks deal, as YouTube was. Cheers t @ dji Oh, right … heard about that as well. It was a cash deal as opposed to a cash and stocks deal, as YouTube was.

Cheers
t @ dji

]]> By: Jim Kukral http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-28491 Jim Kukral Sat, 14 Apr 2007 04:20:13 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-28491 Oh, sorry. It was a cash deal my friend. Cash! At least that's what one blog said. Oh, sorry. It was a cash deal my friend. Cash! At least that’s what one blog said.

]]> By: Tony http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/comment-page-1/#comment-28490 Tony Sat, 14 Apr 2007 04:14:18 +0000 http://www.deepjiveinterests.com/2007/04/13/google-buys-doubleclick-now-master-of-the-ad-serving-universe/#comment-28490 Cash what? Cash what?

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