Watch out, the echochamber is going to reverb endlessly throughout the weekend with this late friday announcement: Google has purchased DoubleClick for an astounding price of 3.1 billion dollars. And unlike YouTube, this deal has been in all cash. Valleywag connects the dots: DoubleClick handles logistics for the largest amount of banner advertising inventory on the Internet, while Google has the largest pool of internet advertiser’s on the Internet. Its a perfect match, with the synergies resulting in an all-encompassing titan that will destroy us all.
Or, merely own all of your bases.
In any case, its set a series of events in motion that will eventually squash all medium sized players in the ad-serving business. Its clearly a great day for Google watchers, and if you believe Steve Rubel, I’d start buying Google stock right about now*
In other news, the week hasn’t been so hot for Microsoft who was the Other Bidder for DoubleClick. It seems like its pwnage Google-styles is the the latest in a series of negative/ not-positive publicity, what with Microsoft’s decision to force Vista upon unsuspecting users in the upcoming year. “Master of the Known Universe” is a title that was owned by Microsoft from 1985 - 2004; the title changed hands in a hotly contested year when an upstart named “Google” decided to go public for what was then thought to be an astronomical sum of money.
Microsoft has not been available for further comment.
* I wish I owned Google stock
April 13th, 2007 at 10:06 pm | Permalink
“* I wish I owned Google stock ”
No kidding Tony. Cash???
April 14th, 2007 at 12:14 am | Permalink
Cash what?
April 14th, 2007 at 12:20 am | Permalink
Oh, sorry. It was a cash deal my friend. Cash! At least that’s what one blog said.
April 14th, 2007 at 12:33 am | Permalink
Oh, right … heard about that as well. It was a cash deal as opposed to a cash and stocks deal, as YouTube was.
Cheers
t @ dji
April 14th, 2007 at 1:39 am | Permalink
Ah yes, owning Google stock would be an excellent investment starting today.
April 14th, 2007 at 10:36 am | Permalink
Google is no doubt a strong presence but instead of the company that promises to “do no evil” it is starting to resemble the death star.
Once they put into place their transaction network(my speculation) we will all truly be assimilated by the borg.
April 15th, 2007 at 1:56 pm | Permalink
Google is no longer a search company, they are a “user profiling and advertising” company. They know much more about each one of us than you think. The next obvious step for Google was display advertising, and if they can build a long-tail of display advertisers like they did with keyword/text advertisers, while leveraging their profiling data and auction bidding system, they can make a ton more money for themselves and publishers.
Specific reasons why this acquisition made sense for them at my blog.
April 16th, 2007 at 1:18 pm | Permalink
[...] Google believes, “you can make money without doing evil,” so then why go after the affiliate and banner spaces you ask? To make *more* money. To increase shareholder value. To, “focus on the user,” “do one thing really, really well” and … wait a minute, that’s not right. To be “democratic on the web” or maybe it’s simply because “great just isn’t good enough.” It can’t be “doing one thing right” anymore, not after they keep trying to play with traditional advertising models like print and radio. It’s gotta be simply part of their goal to be Masters of The Universe. [...]