Comments on: When Will Jason Calacanis Own Up When He’s Wrong?

By: Blog News Watch » Blog Archive » Wednesday Roundup - 04/04/07

Blog News Watch » Blog Archive » Wednesday Roundup - 04/04/07 — Wed, 04 Apr 2007 13:59:17 +0000

[...] Tony Hung of Deep Jive interests has an opinion – boy, does he ever – about the Calacanis/Patel sitch. (Watch this space tomorrow for my own thoughts on Tony’s take on the same sitch. Convoluted enough for ya? It’s the lack of CAFFEINE, I’m tellin’ ya. Ricardo, where are you, man? Ahhh… much better…. ) [...]

By: Paul

Paul — Tue, 03 Apr 2007 05:10:21 +0000

Calacanis performed a good service. He woke a lot of people up to the fact that there is more to SEM than SEO. Cast yourself into the role of a SEM newbie, searching the web for good information. It’s frustating, having to wade through all the SEO B.S.

By: Simonne

Simonne — Mon, 02 Apr 2007 19:34:55 +0000

When I’m wrong, I usually pay for learning the lesson. I tried to game Netscape, I did it quite easy (and I liked it, so I did it three days in a row :)), then my blog got banned forever, although some things in there might have been interesting for the readers. It was in my early days of blogging, and I wanted to know how some dull stories go on the first page of social networking sites. I found out that if you have a bunch of friends available, the rest will follow.

Note: I believe that a two weeks warning would have been enough.

By: Jason Calacanis Issues Final Word on “A List” Blogger Debate ¦ Online Media Cultist

Sat, 31 Mar 2007 01:58:05 +0000

[...] In a post saved “The final… final word on the A/B list” with no content save the following video, Jason Calacanis makes a statement in the debate over what it means to be an “A List” blogger (and if it even exists). Most of the action has been a-stirring on Tony Hung’s Deep Jive Interests (see the latest round here). [...]

By: Top Links - 3/30/07 » Net Business Blog

Top Links - 3/30/07 » Net Business Blog — Fri, 30 Mar 2007 06:40:27 +0000

[...] Tony continues to smash Calacanis. He even brings up two other “bets” or “challenges” that Jason issued earlier (before I really started following blogs) and never revisited after he lost. And if you missed my other post yesterday, I wrote my opinion on the whole situation. [...]

By: Jim Kukral

Jim Kukral — Thu, 29 Mar 2007 21:14:50 +0000

Good conversation. I don’t want to hijack your blog comments here Tony. I posted my response on my blog in the comments on the original post. Id’ be happy to keep it going either there or in a new post, whatever, your choice.

By: Tony

Tony — Thu, 29 Mar 2007 20:53:23 +0000

Jim,

I agree that the ultimate metric is dollars taken home at the end of the month, but I think you’re confusing a few things.

Traffic generation is what Search Engine Marketing firms do — through search. There is a lot of ways to generate traffic, and search is one of them.

Asking clients to deliver on metrics outside of traffic — say, rather, on conversion, is a bit silly. They *could*, but its another independent factor in that ultimate metric. And its one more thing that SEO’s would (and should charge).

I agree that clients should define what they want (and let’s not get into a chat about reality again). But if they want to define SEO/SEM in a way that starts including separate and independent factors that contribute to the bottom line, then they ought to expect to be charged accordingly.

Search traffic brings in the warm bodies — but copy, navigation, and offers will convert them. Two separate things — two separate costs.

If you’re advocating that there ought to be end-to-end solutions as well, that’s fine. As long as they’re will to pay for it, and not expect to pay the same price for a portion of their overall marketing strategy.

cheers
t @ dji