Comments on: The PR Industry: Lots of Talk, Not a Lot of Action, on Blogging http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/ Thoughts on Web 2.0, Social Media, Marketing. Thu, 26 Jan 2012 17:30:48 +0000 hourly 1 http://wordpress.org/?v=abc By: 上海鲜花 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/comment-page-1/#comment-22737 上海鲜花 Tue, 20 Mar 2007 09:02:11 +0000 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/#comment-22737 Your article makes sense extremely, I supports Your article makes sense extremely, I supports

]]> By: PR and Blogging in the Digital Age | The Copywriter’s Crucible http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/comment-page-1/#comment-12204 PR and Blogging in the Digital Age | The Copywriter’s Crucible Tue, 30 Jan 2007 16:32:34 +0000 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/#comment-12204 [...] Tom Chandler, in his Engagement Principles blog, tackled the subject of the hesitancy of PR agencies to utilise blogging. He referenced research, highlighted on the Deep Jive Interests blog, which showed that: [...] [...] Tom Chandler, in his Engagement Principles blog, tackled the subject of the hesitancy of PR agencies to utilise blogging. He referenced research, highlighted on the Deep Jive Interests blog, which showed that: [...]

]]> By: Deep Jive Interests » Why Social Media Press Releases “Matter” http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/comment-page-1/#comment-8411 Deep Jive Interests » Why Social Media Press Releases “Matter” Sun, 21 Jan 2007 04:35:39 +0000 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/#comment-8411 [...] In a study that I blogged about a month ago, it looks like while many PR firms RECOGNIZE how important blogging is (such as, how it can influence opinion and how people are reading them), very few are blogging for their clients, and fewer still have a blogging policy. [...] [...] In a study that I blogged about a month ago, it looks like while many PR firms RECOGNIZE how important blogging is (such as, how it can influence opinion and how people are reading them), very few are blogging for their clients, and fewer still have a blogging policy. [...]

]]> By: Ed Lee http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/comment-page-1/#comment-4007 Ed Lee Tue, 12 Dec 2006 19:06:25 +0000 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/#comment-4007 i use we in the loosest possible sense. i'm just talking about, people far more talented than me are actually doing ;-) Seriously though, istudio is doing a lot - we have an award winning internal podcast that we produce for ALTANA, we have a great blog (http://blog.istudio.ca), we help out on Mark Evans' Talking Tech podcast, have launched a few blogs including a bilingual blog (http://blog.caa.ca/en) and are now helping to push the social media news release forward as well. we (and i mean all agencies) do as much as our clients feel safe with. Ed i use we in the loosest possible sense. i’m just talking about, people far more talented than me are actually doing ;-)

Seriously though, istudio is doing a lot – we have an award winning internal podcast that we produce for ALTANA, we have a great blog (http://blog.istudio.ca), we help out on Mark Evans’ Talking Tech podcast, have launched a few blogs including a bilingual blog (http://blog.caa.ca/en) and are now helping to push the social media news release forward as well.

we (and i mean all agencies) do as much as our clients feel safe with.

Ed

]]> By: Tony http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/comment-page-1/#comment-4003 Tony Tue, 12 Dec 2006 16:24:53 +0000 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/#comment-4003 Is that the royal "we", or the istudio.ca "we"? :D But I'm glad you weigheed in on the issue, Ed -- I guess the question is how long can these huge powerhouses "wait"? Is that the royal “we”, or the istudio.ca “we”? :D

But I’m glad you weigheed in on the issue, Ed — I guess the question is how long can these huge powerhouses “wait”?

]]> By: Ed Lee http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/comment-page-1/#comment-4002 Ed Lee Tue, 12 Dec 2006 16:21:02 +0000 http://www.deepjiveinterests.com/2006/12/12/the-pr-industry-lots-of-talk-not-a-lot-of-action-on-blogging/#comment-4002 i think that what it comes down to is that the large PR companies (Weber Shandwick, Hill and Knowlton, Edelman, Golin Harris and my in-direct employer Fleishman-Hillard) are being run by people who are typically 30 or even 40 year veterans of the business. When they started, and when they got into positions of management, the phone and a typewriter were the main weopans of choice. For the first iteration of the web (1.0 if you will) they were totally flummoxed by its potential. Now we're in web 2.0 (yuck) the PR industry is desperately trying to work out how they can monetize social media and the web in general. this has manifested itself in a "wait and see" state of mind. the only company who has visibly gotten out there to lead the charge into the new Internet is edelman and look where that got them - into all sorts of hot water for acting without transparency. each large firm probably has a large degree of competency around online communication but it's a question of bringing everyone together, sharing the knowledge and making strides together, rather than individual consultants running off in all directions. that being said, the strategic importance and dollar values assigned to online communications in 2007 is huge for FH and its subsidiaries. I'm not sure if there was a question or if i've answered it, but the point i want to make is that we're doing (slightly) more than just talking about it! Ed i think that what it comes down to is that the large PR companies (Weber Shandwick, Hill and Knowlton, Edelman, Golin Harris and my in-direct employer Fleishman-Hillard) are being run by people who are typically 30 or even 40 year veterans of the business.

When they started, and when they got into positions of management, the phone and a typewriter were the main weopans of choice. For the first iteration of the web (1.0 if you will) they were totally flummoxed by its potential.

Now we’re in web 2.0 (yuck) the PR industry is desperately trying to work out how they can monetize social media and the web in general. this has manifested itself in a “wait and see” state of mind. the only company who has visibly gotten out there to lead the charge into the new Internet is edelman and look where that got them – into all sorts of hot water for acting without transparency.

each large firm probably has a large degree of competency around online communication but it’s a question of bringing everyone together, sharing the knowledge and making strides together, rather than individual consultants running off in all directions.

that being said, the strategic importance and dollar values assigned to online communications in 2007 is huge for FH and its subsidiaries.

I’m not sure if there was a question or if i’ve answered it, but the point i want to make is that we’re doing (slightly) more than just talking about it!

Ed

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